Faith & Religion Report 2013

Faith & Religion Report 2013

06.24.13

What Millennials Really Think About Faith & Religion


Who was Involved? Composed based on data

from 3.8.2013 to 3.22.2013

500 Participants 9,000 Panelists

53% Female 47% Male

Survey fielded online

Ages 18-34 18-22 17% 23-26 25% 27-30 31% 31-34 27%


Buzz Marketing Group’s Faith & Religion Report 2013 is based on qualitative and quantitative research involving 500 buzzSpotters® throughout the United States during the month of March of 2013. This report is available for download at www.buzzmg.com/reports.

Location

NY 14%

CA 11%

IL 12%

TX 8% PA

7% DC 6%

FL 7%

GA 6%

MA 7%

MI 5%

Rest of USA 17%



Ethnicity



White 25%

Black 25%

Asian American

15%

Hispanic 25%

American Indian 3%

Mixed 7%

Marital Status

Single 36%

DaPng 6%

In a relaPonship

26%

Married 30%

Divorced 2%



Education

High school diploma 27%

Associates Degree 14%

Bachelors Degree 46%

Masters Degree 11%

Doctorate 2%



Employment



Unemployed 5%

Working part-‐Pme

15%

Working full-‐Pme 52%

Self-‐employed

6%

student 12%

full-‐Pme home maker

11%

Household Income

Less than $8,000

$8,000 -‐ $33,000

$33,000-‐ $82,000

$82,000 -‐ $170,000

$170,000 -‐ $370,000

More than $370,000

I don't want to specify

2%

23%

46%

22%

1% 0% 5%



What are Millennials’

religious beliefs?



What was the religion of the household in

which you were raised?



ChrisPan Muslim Hindu Buddhist Atheist Jewish Non-‐religious AgnosPc

77%

3% 1% 2% 1% 4%

10%

2%

What religion, if any, do you practice today?



ChrisPan Muslim Hindu Buddhist Atheist Jewish Non-‐religious AgnosPc

52%

4% 1% 0%

6% 3%

23%

11%

How often do you practice their faith or

religion?



Daily 33%

Weekly 15%

Monthly 6%

When I need it 24%

On major holidays 22%

Are you comfortable discussing your religious

beliefs?



Yes 76%

No 2%

It depends 22%

Have you ever given your time or money to support a religious organization?



Yes 73%

No 27%

Yes 69%

No 31%

Time Money

How would you describe yourself in regards to religion?



Religious Spiritual Both None of the above

9%

45%

27%

19%

How often do Millennials participate in religious activities

with friends and family?



With Family



Always Usually SomePmes Rarely Never

18%

23%

28%

12%

19%

With Friends




6%

12%

28%

22%

32%

With a Significant Other




11%

15%

20% 21%

33%

Are you more or less religious than in the past?



More 25%

Less 40%

No change 35%

How often does your faith or religious belief factor into the day-to-day decisions that you

make?



Always O_en SomePmes Rarely Never

17%

28% 28%

14% 13%

Key Findings Religion plays a key role in the lives of our Millennials. 81% of our Millennials identify themselves as religious, spiritual or both. 73% said that they at least sometimes consider their faith or religion when making their day-to-day decisions compared to the 14% who rarely do and 13% who never do.

Our Millennials are actively practicing what they believe and contributing to religious organizations. Regardless of their beliefs, 73% of our Millennials have given their time and 69% have given their money to support a religious organization. When asked how often they practice, 33% said daily and another 15% responded at least once a week.

As our Millennials get older they tend to become less religious. 40% of our Millennials said that they practice less than in the past compared to the 25% who practice more, however religion seems to be a family activity for our Millennials who do practice. 41% of our Millennials always or usually practice their religion with their family, compared to 26% who practice with their significant other and 18% with their friends.



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Faith & Religion Report 2013