Th e fo u r th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e s e u p a nd c o m i ng Mille n n ia ls.

Faith & Religion

study 4.0

9000 buzzSpotters®

male 35%

female 65% 49

0 Par tic ipa n ts

Who was Involved?

/ buzzmg.com

490 members of our buzzSpotter® network participated in th is survey.

This network is used as a resource for ethnographies, focus groups, personal

interviews, immersion experiences, surveys, and polls.

Overall, this panel is composed of trend influencers, and represent all of the “tribes” we have identified, which

include: independents, preppies, techies and alternatives.

Launched 03.01

.12

1,366 attempts

Fielded online

Closed 03.12.12

The majority of participants are from these states.

STATS BY STATE AND PERCENTAGE >>>

location

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California 10%

Georgia 7%

Illinois 10%

New York 21%

Rest of the USA 52%

The respondents ranged in age from 16 – 36 years old.

AGE

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16 -18

19-22

23-29

30-32

33-36

2%

11%

32%

22%

34%

ethnicity

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White 61%

Black 20%

Asian American

7% Hispanic 9%

Other 3%

Marital Status

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Even th ough some recent trends suggest that Millennials are embracing single life, 60% of our respondents are married or in a relationsh ip.

Single 32%

Dating 5%

In a relationship

21%

Married 39%

Divorced 1%

Other 2%

Household income

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Less than $8,000

$8,000 - $33,000

$33,000- $82,000

$82,000 - $170,000

$170,000 - $370,000

More than $370,000

I don't want to specify

3%

15%

47%

27%

3% 1% 4%

47% of our respondents fall

between the national average

h ouseh o ld income of 33k and 82k

Education

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High school diploma

25%

Associates Degree

14%

Bachelors Degree

43%

Masters Degree

13%

Ph.D 1%

Other 4%

At least 71% of our respondents

have some co llege education wh ile

43% h o ld a bachelors degree.

How would you define

faith or religion?

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“Religion is a belief that there is someth ing out there that is larger than yourself. It's a belief in a set of principles that you don't make up on your own.”

“They are two different th ings. Faith is personal and a part of who you are. It's believing with out seeing. Religion is rules and traditions. It's not personal.”

“Faith cannot be explained by logic or reason. It is very simply the belief in someth ing one cannot see or prove. Religion is the arena where one ch ooses to put that faith into worsh ip and fellowsh ip with other like-minded individuals.”

Were you raised in a religious

household?

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Christian

Muslim

Hindu

Buddhist

Atheist

Jewish (Judaism)

Non-religious

Other

68%

2%

2%

1%

0%

10%

10%

7%

68% of our respondents were raised

Christian and 10% were raised in a

non-religious h ouseh o ld.

How would you describe

yourself today?

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Christian

Muslim

Hindu

Buddhist

Atheist

Jewish (Judaism)

Non-religious

Other

56%

2%

2%

2%

3%

9%

15%

12%

Christianity has lost 12% of their

fo llowers wh ile the non-religious has

increased by 5% along with the others.

Method of worship

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Alone, it's personal

At church or temple in public

worship

On line through streaming,

podcasts or blogs

In small groups

43% 50%

2% 5%

93% of our respondents pre

fer to

worsh ip alone or at a church or

temple

but not online or in small groups!

How often do you

practice?

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Daily 41%

Weekly 27%

Monthly 7%

From time to time 25%

68% of th ose who are active

practice

weekly, and 41% of them are active

daily!

How often do your friends participate with you?

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Never 24%

Rarely 22%

Sometimes 33%

Usually 13%

Always 8%

46% of their friends rarely

or never

participate, wh ile 33% sometimes

participate in religious activities with

them .

Are you comfortable

discussing your beliefs?

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Yes, I am comfortable

96%

No, It is personal 4%

An overwhelming 96% of

respondents are comfortable

discussing their religious be

liefs.

Have you ever given your time to

support a religious organization?

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Yes 77%

No 23%

77% of our respondents hav

e given

some of their time to support

a

religious cause or organization.

Have you ever given money to

support a religious organization?

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Yes 76%

No 24%

Similar to th ose who have given

their

time, 76% have also given money to

support a religious cause o

r organization.

How much time do you spend reading

religious literature weekly?

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I don't usually read religious

books 46% 1-3 hours per

week 32%

4-6 hours per week 12%

7-10 hours per week

5%

More than 10 hours per

week 5%

Reading religious literature does not

seem

to be very popular amongst our

respondents with 46% saying the

y don’t

usually read.

Which phrase best describes jesus christ to

you?

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Historial Figure

27%

Fictional Figure

6% Personal

Savior 49%

Someone I need to learn

more about 8%

Other 10%

Half of our respondents would describe

“Jesus Christ” as their personal sa

vior and

27% consider h im a h istorical

figure.

Which phrase best describes

your view on Christianity?

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To each his own 35%

A way of life 27%

My way of life 28%

I don't believe in it

6%

It is more harmful than

helpful 4%

Consistent with our 56% wh o consider

themselves Christians, 55% of respondents vie

w

Christianity as a way of life or their way of

life.

Within the last 5 years have you become more or less religious?

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More 43%

Less 22%

No change 35%

During the recession 43% of our

respondents have become more

religious.

Why have you become more or less religious?

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“As I grow older I realize h ow much my faith and religion are an integral part of who I am and what I wish to be. It is transforming and comforting, and provides me with a sense of peace and acceptance.”

“I've come to learn that religion is not my way of understanding the world. It limits me and my ability to feel connected to a spiritual realm. I believe in morality, love, respect, connecting with people, et cetera, but not in living my life based on the black and wh ite teach ings of religions.”

“As I have gotten older I am starting to see religion as more of a political business than someth ing good. Well Christianity at least. “

When I went to college…

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The majority, 58%, of our respondents

say that noth ing changed about their

beliefs when they went to co llege.

I started to believe or follow a religion

I became more convinced

that my religion was right for me

I stopped believing in a

religion

I started to doubt my

beliefs and religion

Nothing changed

6%

21% 3% 13%

58%

Day-to-day decisions…

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16%

7%

26%

26%

25%

On a scale of one to five, with one being the least and five being the most, h ow

much do your religious beliefs come into the day-to-day decisions you make?

Do your beliefs affect your dating?

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19%

11%

21%

23%

27%

On a scale of one to five, with one being the least and five being the most, h ow

much do your religious beliefs come into the dating decisions that you make?

KEY FINDINGS

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ABOUT 75% OF RESPONDENTS HAVE GIVEN time and or money to support a religious cause or organization.

FAITH AND RELIGION ARE TWO DIF F ERENT THINGS for many of our respondents with 27% considering themselves non religious but having Faith .  

96% OF RESPONDEDNTS ARE ENGAGING IN CONVERSATION about faith and religion regardless of what their religious beliefs or non-beliefs are.  

THERE HAS BEEN A 16% DECREASE in th ose who consider themselves “Christians” directly related to the 10% increase in th ose who consider themselves “non-religious” or “other”.  

ONLY 50% P REF ER TO WORSHIP OR P RACTICE IN A CHURCH or temple. In addition, 43% consider it a private experience and prefer to practice alone.  

UP NEXT…

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EMPLOYMENT. We know that they value h igher education and are more ambitious than ever, but, after graduating, are they able to find the conditions they need to flourish in th is economy?

F INANCES. We know that for the most part, Millennials are employed, but h ow are they spending their money? What matters most?

POLITICS. Our next wave will focus on Millennial politics. With the Presidential Election looming, we’ll have our eye on candidates and talk to Millennials about their November predictions.

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