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FAIRPLAY your one-stop-shop for sports & entertainment

Fairplay profile 02.2014

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Fairplay Company Profile Feb 2014

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Page 1: Fairplay profile 02.2014

FAIRPLAY

your one-stop-shop

for sports & entertainment

Page 2: Fairplay profile 02.2014

we are

and more!

Sports & EntertainmentStrategic Consulting

Ideas & Creativity Activation

360o B2B & B2C Solutions

Image & Talent

Mgmt

Sponsorship Consulting

Brand Strategy

Ticketing Merchandising

Affinities

Event Mgmt

Fan Engagement

Stunt Marketing

Experiential Marketing

A-ZLeverage

& Activation

Page 3: Fairplay profile 02.2014

we are

360o Merchandising Services 360o Ticketing Services

Our "one-stop-shop" for integrated B2B, B2C & D2C services in Entertainment.Created by experienced professionals in Concert Promotion & Event Mgmt, Sponsorship, Communication, Apparel and Retail, investing experience and creativity into a model project.Covers a broad spectrum of music genres, events, as well as commercial, promotional and communicational aspects, D2C live & online sales.

Integrated Sports Marketing Services since 2000.Strategic investment into Entertainment in 2005.Integration of 123Group in 2013.

Page 4: Fairplay profile 02.2014

the best of both worlds

here since 2000a.d.

360o services

innovators

ROI oriented

ROO

devotees

unconventional flexible

impartial focused & targeted

creators of events

die-hard

music loyals

avid

sports fans

our projects

we are

Your kind of play

what we do

Page 5: Fairplay profile 02.2014

WE CREATE EXPERIENCES

Page 6: Fairplay profile 02.2014

WE INSPIRE MEMORIES

Page 7: Fairplay profile 02.2014

BRAND ENGAGEMENT WITH RESULTS

Page 8: Fairplay profile 02.2014

BE THERE

Page 9: Fairplay profile 02.2014

BE CREATIVE

Page 10: Fairplay profile 02.2014

BE UNIQUE

Page 11: Fairplay profile 02.2014

BE UNEXPECTED

Page 12: Fairplay profile 02.2014

SHARE THE EMOTION

Page 13: Fairplay profile 02.2014

SHARE THE PASSION

Page 14: Fairplay profile 02.2014

ADD TO THEIR EXPERIENCE

Page 15: Fairplay profile 02.2014

SUCCESS STORIES IN SPORTS

Page 16: Fairplay profile 02.2014

THE KOBE ATHENS TOUR (2011)• 6 x 3on3 TOURNAMENTS IN 3 OPEN COURTS IN ATHENS • 3on3 FINAL TOURNAMENT AT THE ATHENS OLYMPIC COMPLEX

NIKE FACTORY STORE PIRAEUS (2012)• FULL RESTORATION OF THE NEARBY DERELICT OUTDOOR PUBLIC COURT • 3on3 TOURNAMENT W/ GUEST APPEARANCE BY OLYMPIACOS PLAYERS

KEVIN DURANT @ THE MALL ATHENS (2010): 3on3 AND SKILLS TOURNAMENTS & MEDIA EVENT

Page 18: Fairplay profile 02.2014

BRAND STRATEGY, MARKETING & COMMUNICATION CONSULTING, SPONSORSHIP REPRESENTATION, CLIENT SERVICE, EVENT PROMOTION, OFFICIAL MERCHANDISER & ONLINE STORE OPERATION (2010-2013)

Page 19: Fairplay profile 02.2014

HELLENIC NATIONAL FOOTBALL TEAM :SPONSORSHIP CONSULTING & REPRESENTATIONEVENT MGMT CLIENT SERVICE (SINCE 2003)

EVENT CONCEPTS, STRATEGY, MGMT & PROMOTION,COMMERCIAL RIGHTS & EVENT REPRESENTATION (2003-2007)

Page 20: Fairplay profile 02.2014

GRAND SPONSOR OF THE HELLENIC NATIONAL FOOTBALL TEAM:

SPONSORSHIP CONSULTING & ACTIVATION(2004 – 2011)

Page 21: Fairplay profile 02.2014

GRAND SPONSOR OF THE HELLENIC NATIONAL FOOTBALL TEAM:

CONCEPT & CURATION OF THE "ELLADA DIPLA SOU"

PHOTO EXHIBITIONS IN ATHENS & THESSALONIKI (2010)

Page 22: Fairplay profile 02.2014

SPONSORSHIP CONSULTING & ACTIVATION(2004 – 2011)

Page 24: Fairplay profile 02.2014

SUCCESS STORIES IN ENTERTAINMENT

Page 25: Fairplay profile 02.2014

SPONSORSHIP REPRESENTATIONSPONSORSHIP CONSULTING & ACTIVATION (2006)

SPONSORSHIP REPRESENTATIONSPONSORSHIP CONSULTING & ACTIVATION OFFICIAL MERCHANDISINGTICKETING (online & via 200+ outlets around greece): - exclusive general presale (online & on the ground) - Advanced presale for vodafone users

(2011)

SPONSORSHIP REPRESENTATIONSPONSORSHIP CONSULTING & ACTIVATION (2008)

Page 26: Fairplay profile 02.2014

SPONSORSHIP CONSULTING, CONCEPT & ACTIVATION (2006-2010)

Page 27: Fairplay profile 02.2014

EVENT CONCEPT & PRODUCTION (2008)

Page 28: Fairplay profile 02.2014

SPONSORSHIP CONSULTING, CONCEPT & ACTIVATION

(2006, 2007 & 2011)

Page 29: Fairplay profile 02.2014

MERCHANDISING

Page 30: Fairplay profile 02.2014

Since 2010, 123merch specializes in merchandise consulting & commercial strategy, design & product development, online store operation, range management, licensing, logistics, inventory control, client service and a deep understanding of media, content, brands and fans.

We operate in four main channels: live events, touring, e-commerce and retail.

123merch has handled various domestic and international licenses across music, sports and entertainment brands, live and sports events, with rights to sell branded goods D2C (live and online) and via third parties.

Page 31: Fairplay profile 02.2014

TICKETING

Page 32: Fairplay profile 02.2014

Since launching in 2011, 123tickets specializes in ticket sales promotion, online and on-the-ground presale, ticketing platform design & operation, online & on-the-ground box office operation.

It provides promoters, artists, corporate clients and sponsors, live venues and events, with optimum ticketing solutions, flexibility and transparency, sponsoring and bulk corporate sales at no charge whatsoever (Yes! Zero charge!).

It provides consumers with quick, flexible, transparent and secure real-time 24/7 access to a wide range of music and sports events, with the lowest possible (if any...) service fees.Buying tickets to concerts or sporting events can be a daunting task. Simply checking out prices is not enough as ticket brokers add on service charges and shipping fees that are not transparent until checkout. This is not the case here!

• FREE OF CHARGE HOSTING OF EVENTS – 0% ON TICKETS SOLD• REAL-TIME ONLINE ACCESS TO FOLLOW YOUR EVENT'S PRESALE • TICKETS SOLD IN 18 COUNTRIES• OVER 2,000 SUBSCRIBERS (and counting...), RECEIVE AVG. 3 NEWSLETTERS WEEKLY• 67% MONTHLY GROWTH IN UNIQUE VISITORS

USERS PROFILE: • 61% 18-34 y.o.

• 54% men - 46% women• 85% GREEK

Page 33: Fairplay profile 02.2014
Page 34: Fairplay profile 02.2014

WE ARE FAIRPLAY!

Στοιχεία Επικοινωνίας: Δ. Παπανδρέου & Σια E.E.Πεύκων 12 & Ηλέκτρας, 14562 ΚηφισιάΤηλ: 210 [email protected]

www.fairplay.grwww.123tickets.grwww.123merch.gr @123GroupGR

Contact Us: D. Papandreou & Co LLP

Pefkon 12 & Electras, 14562 Kifissia - GreeceTel:: ++30210 6231077-79

[email protected]

www.fairplay.grwww.123tickets.grwww.123merch.gr @123GroupGR