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Mark A Hart, NPDP Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

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To be more successful in a development network, find better ways to produce and integrate artifacts that contribute to the goals of development. To make better hour-by-hour and day-by-day decisions, embrace a system perspective when writing more lines of code or producing more pages of documentation. Move beyond a perspective that is limited by reductionism or procrustean solutions. Encourage deliberative subtraction (deciding what not to develop) from the perspective of the system. Embrace new product development as more than a collection of diverse artifacts. Embrace new product development as more than a job characterized by obvious answers where choices are framed as ‘OR’ selections. Embrace “AND” selections that meet the needs of the present and anticipate development in the future. Facilitate set-based design over point-based design. Strive to be proficient problem solvers that also invest in future capabilities. Incorporate artifacts that contribute to the goals and minimize distractions. First rate individual contributors have the ability to hold a requisite variety of ideas about artifacts in their mind at the same time and still retain the ability to function. Refactoring F Scott Fitzgerald from The Crack-Up, April 1936 (3) With that capability, you can improve your Development Experience [DX] which is another artifact that should be made skillfully.

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Page 1: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Mark A Hart, NPDP

Facts about Artifacts:Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Page 2: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Outline• Categorize artifacts

• Clarify memes

• Offer concept to determine what individual contributors should be doing on a particular day

Page 3: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

arte factum: skill + to make

Artifact

Page 4: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Two types of artifacts in new product development

• External deliverables (includes the product)

• Internal deliverablesIncludes design documents, data models, workflow diagrams, test matrices and plans, setup scripts,…) from Stack Exchange

Page 5: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

• Items used to produce deliverables

• Secondary items

• Items for the future (such as training)

• Incomplete, unfinished, or abandoned items

• Intangibles (such as strategies, tactics, and culture)

Page 6: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Hour-to-hour and day-to-day questions• What should I be doing

now?

• Why?

• Should a specific artifact be created?

• How much effort should be expended creating it?

Page 7: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Resolving priorities• Requests exceed network

development capacity

• Predictions about the future

• Unknown items

• Interruptions and emergence

• Flow interruptions

• Dependencies

Page 8: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Perspectives influence perceptions of value

Coders value code

Copywriters value persuasive messages

Designers value prototypes

Others value spreadsheets

Page 9: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

“Working software over comprehensive documentation”

Agile Manifesto, 2001

Page 10: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Factors the drive perception• Status quo

• Loudest voice

• HiPPO (Highest Paid Person’s Option)

• Curated information

• Estimates and milestones

• Feedback from experiments

Page 11: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Indicators of sub-optimization• Efforts expended to improve

a component do not improve the system performance

• The success-limiting component does not receive the appropriate resources

• Rewards are silo-centric instead of the system-centric

Page 12: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Producing artifacts quickly is not the main objective of new product development

Page 13: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

The capability to produce artifacts quickly contributes to achieving the main objectives of new product development

Page 14: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Preparing individuals to make better choices• Improve proficiency

• Possess a variety of responses

• Requisite variety

• Consider immediate AND current AND future timelines

• Improve interplay

• Develop implicit coordination

Page 15: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Preparing the development network to make better choices

Invest to develop Einheit

Page 16: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Invest to improve Schwerpunkt

Preparing the development network to make better choices

Page 17: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Continuously self-correcting, network-informed

schwerpunkt

Page 18: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

The phrase “working software over comprehensive documentation” should not be oversimplified to “no documentation.”

Page 19: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

The “improvement kata (a pattern of systematic, scientific routine of thinking and actions)” should not be oversimplified to “no waste”

Page 20: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

To be more successful in a development network, find better ways to produce and integrate artifacts that contribute to the goals of development

Page 21: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

To make better hour-by-hour and day-by-day decisions:

• Embrace a system perspective when writing more lines of code

• Move beyond perspectives limited by reductionism and procrustean solutions

• Encourage deliberative subtraction

• Embrace NPD as more than a collection of diverse artifacts

Page 22: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

• Move beyond the “OR” choices

• Embrace “AND” options

• Anticipate achieving future success

• Facilitate set-based design

• Invest in future capabilities

• Develop artifacts the contribute to goals and minimize distractions

To make better hour-by-hour and day-by-day decisions:

Page 23: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

First rate individual contributors have the ability to hold a requisite variety of ideas about artifacts in their head at the same time and still retain the ability to function

Refactoring F Scott Fitzgerald from The Crack-Up, April 1936

Page 24: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Development Experience [DX] is an artifact that should be made skillfully

Mark A Hart, NPDP April 2014

Page 25: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Developing Winners: Assimilating the Insights Encapsulated in Boyd's OODA Loop

www.Developing-Winners.com

Page 26: Facts about Artifacts: Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

Mark A Hart

www.OpLaunch.com

Twitter: @OpLaunch

Facts about Artifacts:Reimagining How New Product Development Artifacts Impact What We Should Be Doing Today

10 April 2014