working with social sharing tools

• Insights– Facebook analytics

• (verb) this (noun)– updating the “Like” button– Integrating Facebook into websites

• The New Layout and Brand Content

• User privacy concerns and effects

Insights

• Types of Data

– Page Views

– LikesNew (for a time period) and Lifetime

– Interactionspost views and feedback (likes/comments)

– User DemographicsGender/Age/Location/Language

Insights

• Facebook Page/App Insights

– Basic analytics data directly connected to pages and apps running within Facebook

– Available for pages with > 30 users

Insights

• Domain Insights

– Data for content shared on Facebook

– Example:A Facebook user links to your site in their status message. That data is shown in the insights report for that domain.

Insights

• Domain Insights – Claiming a domain

– Provide URL in Facebook Insights dashboardfacebook.com/insights

– Place a small code block on the main page of the site for verification

(verb) this (noun)

• Updating the “Like” button

– “Liking” something is soooo yesterday.

– Instead:• Read a book

• Cook a recipe

• Watch a movie

• Listen to a song

– Limited only by your imagination

(verb) this (noun)

Image Source: https://developers.facebook.com/docs/beta/

(verb) this (noun)

• Why this is useful

– Gives control over and promotes content sharing

– Connects website content to Facebook insights in a more insightful way

– Content is distributed on user’s/friends news feed, user’s friends ticker, and user’s timeline (profile)

(verb) this (noun)

• Creation and Implementation

– Action/Object pairs are created through a Facebook app• Insights are then available to this app

– A small code block is added to page to set:• Content URL

• Title

• Description

• Image

(verb) this (noun)

CustomizationChoose layout style to display data in user’s timeline

• List• Gallery• Table• Item• Number• Map

(verb) this (noun)

• The “Like” button is not dead

– Still important because it can be added to any site without creating a separate app for it’s data

– Data is shared to Domain Insights

– Generic code can be added to customize title, description, and image for general content shared from the domain

The New Layout and Brand Content

• Facebook has relegated the middle news feed to important stories

– “Important” means friends/brands the user interacts with most often and therefore wants to see updates from

• Everything else flows through the teeny tiny ticker in real time

• Brand’s must become part of the user story or their content will virtually never be seen

The New Layout and Brand Content

The change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible…the “Like” is “a little less relevant now…marketers will have to work harder to earn their place in news feeds.

“Your content is going to need to be absolutely amazing”Jenna Lebel - http://mashable.com/2011/09/22/facebooks-changes-marketers/

The New Layout and Brand Content

The Timeline that will become the new user profile will not be applying to brand pages at this time

New Timeline Example

User privacy concerns and effects

• Anytime you ask users to connect with your site, they must approve what information the app can use

• New:Once permission is given, the site can post without asking (prev. asked each time)

• Effects:– Users may become unwilling to give permission

leading to less measurable interaction with brand’s Facebook page and content

Resources

• Insights

• Open Graph overview

• Mashable’s Timeline coverage

• Mashable’s f8 coverage