Tools and Apps Sharing

YOUTUBE (for iPhone and Android)

Introduction to YouTube App

Video-sharing platform on smartphones Allows users:• to upload, view, rate, share and comment• To make subscriptions to journalism• To create user profile own playlist

INTRO

Videos that user has watched before/related videos Higher possibility to interest the user Link to journalism under the

same/similar channels Lead user to watch more productions

HOME PAGE

Advertising Journalism can pay money to

promote its video/channel An alternative platform to share

audio/video multimedia to target audience apart from print/own website

Top views Allow users to follow trends

Top videos sorted by categories Easy to search, read and follow news

of the same categories Expose to different online journalism

TRENDING PAGE

SUBSCRIPTIONS

Subscriptions to different types of channels (Including news agencies/journalism)

A platform for online journalist to upload videos and interact with audience

Get feedback from users Get statistics of market trends and

background of the users Improve news quality/content based

on stats & comments Develop new contents and retain

audience

SUBSCRIPTIONSExample: Channel of Apple Daily News

Inform subscribers of the latest videos/news

Provide playlist of the same / related news

Direct link to other channels under the same company

Bring convenience to users increase motivation to watch/follow gain more audience

ACCOUNT

Everyone can create their own profile

History of videos watched before Videos that are uploaded by user Videos that are saved by user

Benefits:

Users: easily search and re-watch the videos they are interested in, or upload their videos

YouTube: easily get the interests of users and recommend related videos

REAL EXAMPLE

By Apple Daily News

1. No. of views2. Likes/unlikes/share

3. Channel subscriptions

4. Recommendations

1. No. of views/ 2. Likes or unlikes or shares

Apple can get statistics of the market trends and produce appropriate videos to cater to the taste of their audience

3. Channel subscriptions

A platform to centralize videos produced by Apple Automatically notify users when there are updates from

this channel keep them up-to-trend / keep them in this channel

Apple can have a database of audience and analyze their backgrounds for designing new products

4. Recommendations from YouTube

Link to related videos Promote other online journalisms Lead audience to keep watching more online journalisms

Direct link to other social media platforms (including main webpage, Facebook, mobile apps)

Promote other channels under the same new agency

Spread the traffic to another social media Guide them to read the news in more details/in

another formats (e.g. words/ commentaries/ images)

REAL EXAMPLE

By Apple Daily News

Comments of audience

User: interact with the other users

and hear other perspectives from around the world

News agency: learn the needs of the market

and target audience Clarify any misunderstanding

immediately sustain brand image + retain audience

REAL EXAMPLE

By Apple Daily News

Share link to the other social media

Online journalism can increase its exposure in different social media platform

Expand network of readers

REAL EXAMPLE

By Apple Daily News

MY THOUGHTS

1. Close relationship between social media and online journalism• Assist each other to promote/sustain its exposure to the public

2. YouTube is a critical social media platform in the coming decades• Video-watching is still popular among the public• Interaction between subscribers/journalism allows the market to

improve3. Online journalism has to take lead to make changes from time to

time instead of being led by the market• Take steps ahead of current trends and make good use of social

media• Cooperate with citizen journalism and create collaborative

reporting environment• Keep their reports fresh and interesting to audience