FACEBOOK FOR ONLINE LOYALTY

Tasos Veliadis - socialab.gr

WHO AM

I?

I have been working in social media marketing for big brands for 6 years in Europe. !!With my team, weve created more than 500 campaigns for more than 40 Global and local Brands. !!I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like to write about social media and digital strategy. !

Tasos Veliadis

NO MORE SPAM! LETS START!

MANAGING EXPECTATIONS !!I only have 10 minutes. That is not enough time to change the world, but it might be enough to talk about Loyalty through Facebook. !If you have any questions send me a message to veliadis@socialab.gr or @tasosveliadis!

INCREASE LOYALTY= +

Existing customers Bla bla bla bla!

OFFLINE

Starbucks.Driving loyalty through Free WI-Fi and card benefits !

ONLINE

Linkedins extremely smart personalizationLinkedin is extremely smart in creating personal relevant messages that are worth sharing!!

HOW CAN WE US

E FACEBOOK

TO INCREASE LOY

ALTY

WAYS TO INCREASE FANS LOYALTY 7

1ST

DRIVE

DISCUSSION

2nd

REWARD

3RD

GAMIFY

4TH

EXCLUSIVITY

5TH

CURATING

CONTENT

6TH

FEATURE

MEMBERS

7TH

INVOLVE FANS IN

YOUR BUSINESS

LETS SEE A

CASE STUDY!

GREAT CLIENT + STRATEGY + FACEBOOK

= WOMM + LOYALTY

SHARING EXPERIENCE ACTIVATION

THE

RESULTS

132 Participants

37% booked again

2,000+ Per Reser

vation

STAY CONNECTED WITH TASOS

Facebook.com/tasosvel @tasosveliadis Suit.gr veliadis@socialab.gr

THANK YOU! Tasos Veliadis socialab.gr