Facebook  Dynamics  &    10  Basic      Learnings

Dynamics  that  you  should  know  about  Fanpages

Affinity

Weight

Time  Decay

Affinity Determined  by  the  amount  of  interaction  between  any  two  given  Facebook  users.  the  more  you  interact  with  a  fan,  the  more  likely  your  posts  will  show  up  in  that  fan’s  newsfeed.

Dynamics  that  you  should  know  about  Fanpages

Dynamics  that  you  should  know  about  Fanpages

Weight

In  a  Post,  A  share,  for  example,  carries  more  weight  than  a  comment,  a  comment  is  weightier  than  a  Like

and  a  Like  ‘weighs’  more  than  a  click  on  the  post.

Time  Decay Refers  to  post  timeliness.  Like  any  piece  of  news,  the  older  it  becomes,  the  less  relevant  and  important  it  is,  thus  less  likely  to  appear  in  newsfeeds.

Dynamics  that  you  should  know  about  Fanpages

10  Basic  Learnings

#1

Be personal : Make it connect with people. Talk as agony

aunt or fun loving team mate.

#2

Relate each picture with your services to solve the dual

purpose of making it visually attractive & selling your

services

#3

Contest launched should have clear role definition.

Make prizes real or virtual but remember to include it.

#4

It's okay to be humorous at times

#5

Put across your employees at times : Show your corporate culture, it helps to strengthen

the connect with the audience.

#6

Remember & respond to the comments made by followers

on your priority basis

#7  Mind  the  Time

Make your post fall in the right time & with the known or

researched demographics. Learn about the hours of the

day & hours of the time.

#8  Frequency  Note

Half life of your post is in the first 3 hours. So push & post

new update once you see the interest of your audience

weening off.

#9  Ask  Questions

Discussing events shows your audience about your

connection with the current world & recent happenings.

Make  Sure  you  ask  question  within  YOUR  Brand  Guidelines

#10  Mixed  Bag

Mix & match your content to directly link with people.

Photos of happy customers, employees, case studies,

humorous jokes, Polls for fun or research, fill in the caption. New

product tips & Run a contest.

How  it  Helps?

Build loyalty, engagement and brand experience

This  Helps  to

This  Helps  to

Strengthen the emotional connection with the brand by

building relationship

This  Helps  to

Harness social currency to drive buzz

This  Helps  to

Encourage positive conversations to drive

advocacy

This  Helps  to

Strengthen the emotional connection with the brand by

building relationship

This  Helps  to

Harness social currency to drive buzz

This  Helps  to

Encourage positive conversations to drive

advocacy

Thank you honey@mediazo.com

+91.9811396858 www.mediazo.com