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Slide deck for a webinar held for IREM Chapter Leaders - how to make best use of your Chapter Facebook page.
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Using Your IREM® Chapter Facebook Page
Best Practices (use them!) and Common Pitfalls (avoid them!)
Facebook Pages for IREM® Chapters
• Download at http://www.irem.org/pdfs/chapterservices/FacebookforIREMChapters.pdf
• Seven quick steps to getting your Facebook page up and running
Keep your goals in mind
• Chapter growth • Build community• Promote events• Provide visibility to industry partners• Recognize member accomplishments
Finding sources of content
• Content is king• Main sources of content– Industry/local news– Chapter events or promotions– IREM®
Content: Industry/local news
• Local and national newspaper websites
• Local and national business journals (Crains, etc.)
• National industry magazines/websites– JPM®
– Multi-housing News– Units– GlobeSt.com
Content: Chapter promos
• Events– Create as RSVP-able event
• Newsletter articles• Charity drives• New member welcome• • Photos
Content: IREM Headquarters
• JPM®
– Digital magazine makes sharing content easy
• IREMFIRST content• What’s Happening
articles• Press releases• IREM HQ Facebook,
Twitter, and LinkedIn
Content: How?
• Finding and managing all that content without letting it take over your life
• The magic of RSS– Really Simple Syndication– New stuff posted to web– Google Reader– Specific websites/blogs– Search terms
Engagement
• New ‘Questions’ feature
• Solicit feedback• Events – RSVP• Post photos, ask
people to tag themselves
Market your page
• Create a custom URL• Add to email signature, newsletter
contact info, and website– Chapter website template
• Use Facebook as page– “Like” other pages or add as favorite– Tag your page in photos– Interact with other pages
Manage your time
• Delegate• Routine• Third-party tools –
schedule posts in advance– Tweetdeck– Hootsuite
• Email notifications
Monitor results
• Facebook Insights• Impressions and post
analytics – what does this mean?– Engagement is
important
• Third-party tools– Twentyfeet.com
Common Facebook Pitfalls
• Violating Facebook terms of use– Profiles instead of business page– Contests
(http://www.facebook.com/promotions_guidelines.php)
– Tagging people without permission
• Turning off wall posts • Being afraid of what customers will say• Not updating• Buy now! Register today! Join now! $$$• Being boring
Questions?