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Slides from the recent webinar 'The Facebook Campaign Manager.' Discover how the new module from Awareness allows you to easily customize your Facebook presence, collect actionable data, and integrate that data into CRM, marketing automation and emails systems.
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© 2011 Awareness CONFIDENTIAL
Facebook Campaign Manager
Questions at #awarenessinc or via Webex chat directed to “All Panelists”
The Facebook Campaign Manager
• Create custom Facebook Tabs with simple html
• Gather Social Profile data on campaign participants
• Integrate data with CRM and marketing automation systems
© 2011 Awareness CONFIDENTIAL
Why Engagement?
• Creates brand loyalty
• Conveys information
• Public conversations are free advertising
© 2011 Awareness CONFIDENTIAL
Engagement Strategy: Ask Questions
© 2011 Awareness CONFIDENTIAL
Engagement Strategy: Offer a Deal Or Promotion
© 2011 Awareness CONFIDENTIAL
Engagement Strategy: Hold a Contest
© 2011 Awareness CONFIDENTIAL
Engagement Strategy: Create a Game
© 2011 Awareness CONFIDENTIAL
Engagement Strategy: Host a Live Chat
© 2011 Awareness CONFIDENTIAL
Engagement Strategy: Use Photos and Videos
© 2011 Awareness CONFIDENTIAL
Engagement Strategy: Have An Opinion (Even If It’s Not Popular)
© 2011 Awareness CONFIDENTIAL
Engagement Strategy: Engage Your Most Passionate Fans
© 2011 Awareness CONFIDENTIAL
© 2011 Awareness CONFIDENTIAL
Customized Presence
Marketers seek to customize their social presence and increase engagement
• 1
© 2011 Awareness CONFIDENTIAL
Actionable Data
But without actionable data marketers can only fight half the battle
• 1
Ultimate Flexibility with Tabs
Use html to set up your Facebook tab or choose from our template library
© 2011 Awareness CONFIDENTIAL
Data Collection
Select the data you would like to collect
© 2011 Awareness CONFIDENTIAL
Data Flow
User provides permission on Facebook Custom Tab
User data captured on Social Profile in The Hub (along with all
other social activity)
Data flows from Hub to CRM or marketing automation systems
© 2011 Awareness CONFIDENTIAL
© 2011 Awareness CONFIDENTIAL
Data Follow Up
Marketers can seamlessly integrate this data into marketing activities such as:
• Email follow up
• Lead scoring
• Direct mail
© 2011 Awareness CONFIDENTIAL
Generate Demand and Capture Leads Through Facebook
The Facebook Campaign Manager is included in the cost of the
Social Marketing Hub. To arrange a demo contact us today at
