Carla FerreiraCommunity Manager. GivenGain Foundation.

Facebook & Twitter: Tips for integration with campaigns

Integrate your social media plan

into your communications

and marketing plans

The basics

Important things to think about:

Your brand (e.g. charity: water)

What are my goals?

How am I integrating this campaign with other marketing

and communications strategies

Before starting a campaign...

Plan Plan Plan!

Content creation

Key messages

What connects fans to my Cause?

Keep it fresh, interesting and creative

Make a strong visual impact, especially on Facebook

Campaign tips

Use a social media management tool, e.g. Hootsuite

Schedule content in advance

Monitor brand mentions

Monitor keywords

Analytics

Monitor brand mentions

Trends and hashtags

Capitalise on memes

Capitalise on memes

Capitalise on memes

Capitalise on memes

Capitalise on memes

Capitalise on memes

Integrate online with offline elements

Activists. Tools.

Thank You.

@GivenGain @carlaferreira1

www.facebook.com/givengain

www.givengain.com