Executive Briefing Henry Goettler Intershop

24 May 2010

Managing Your Online ShopWith The Best E-Commerce SolutionsHenry Göttler, Chief OfficerIntershop Communications AG

Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010

Agenda

Company Introduction

E-Commerce Process

Reference Cases

E-Commerce Tech Landscape

Strategic Succes Factors


The True Agenda

Myth Busters: IT Doesn’t Matter

Intershop

REPCOCTORs

Dr. DiProCOMOF ACRe

BARCUTIL


Agenda


E-Commerce Process

Reference Cases


Strategic Succes Factors


Intershop

• Software- and Solution Vendor for E-Commerce

• Founded 1992 in Jena• Headquarter in Germany;

Offices in Australia, USA, Bulgaria

• Over 300 international Customers

• Ca. 100 Partner• Ca. 300 Employees

worldwide


Products And ServicesOverview Description

• Enfinity Suite 6 is a leading software solution for globally rolled-out e-commerce initiatives

• The software’s flexible model allows to directly sell to end or business customers and simultaneously integrate partners and suppliers

• Enfinity services cover the entire process from the initial e-commerce idea to system deployment, training, maintenance, and ongoing development

• Consulting services include i.e. project management, customization, integration or application management

• Intershop’s full service e-commerce offering provides customers with an end-to-end service network including the development, operation and management of the customer’s entire e-commerce application

• Intershop’s online marketing activities include all of today’s online marketing tools such as Search Engine Optimisation, Search Engine Marketing, Data Feed Marketing, Affiliate Marketing, Online Co-operations and related services

Intershop offers a comprehensive product

and service portfolio

E-Commerce Software

Enfinity Suite 6

Full-ServiceE-Commerce

Online Marketing

Enfinity Services

Consulting

Training

Support

SEO, SEM

AffiliateMarketing

Business Process Outsourcing


Agenda


E-Commerce Process

Reference Cases


Strategic Success Factors


Warehouse Group

• One platform for B2B and B2C• Call center integration• Restricted catalogs based on contracts


Brightstar

•Complex

B2B solution

• Integrations:•Call Center•Order Management•Fulfillment System•Reporting Application


Trading Post

• C2C auctioning and classifieds

• > 25 external systems• Search• ERP Billing System• Bulk Listing Tools


Agenda


E-Commerce Process

Reference Cases

ECommerce Tech Landscape



E-Commerce Systems

Online Marketing

ERP

Risk Management

Address CheckCredit Scoring

Online Shop

Search

Recommendation

Product Advisor

ReportingDatawarehouse Analytics

CRMPIM CMS

Image ServerTranslation Management

Call Center

Email Marketing

Bid Management

Photostudio

Copywriting

Affiliate Partner

Loyalty Program

PaymentTax Provider

Supplier Integration

Portal Integration

Warehouse Management

Accounting


POSRich

Media

Pay-ment

CRM

Finance

CreditControl PIM /

PDM

Logistic

Service

Hosting

Market-places

E-Marekt

-ing

Stat-istics

E-Commerce Landscape

http://www.avail.net/index.php

http://www.schenker.se/servlet/se.ementor.econgero.servlet.presentation.Main?data.node.id=3629&data.language.id=1

http://www.google.com/analytics/index.html

https://adwords.google.com/select/home

http://www.sap.com/index.epx

http://www.salesforce.com/




http://www.configura.com/system/files/configura_Logo.eps_0.ps















http://images.google.de/imgres?imgurl=http://upload.wikimedia.org/wikipedia/de/thumb/b/bf/FIEGE-Logo.svg/800px-FIEGE-Logo.svg.png&imgrefurl=http://de.wikipedia.org/wiki/Datei:FIEGE-Logo.svg&usg=__LIQWLejbjjlStAeU9icaQVxHnsU=&h=232&w=800&sz=19&hl=de&start=5&um=1&itbs=1&tbnid=hYTcaNfyM8680M:&tbnh=41&tbnw=143&prev=/images?q=fiege&um=1&hl=de&sa=N&tbs=isch:1




http://www.intershop.com/



















Agenda


E-Commerce Process

Reference Cases




E-Commerce Process

Reporting

Disposition AccountingConsumer

Management& Service

ProductManagement

ContentManagement

MarketingOrder

ManagementFulfillment &

Logistics


Agenda


E-Commerce Process

Reference Cases




Capacity Lead timeProcess flexibility

Countries

Service quality

Debt collection

Payments

ePayment

Virtual fitting room

360° views

Recommendations

Personalization

Catwalk videos

Mobile

17

Maintenance

Publishing lead time

Interfaces

Stability

Performance

Features ScalabilityNavigationUsability tests

Abandoned basketsCustomer retention

Call Center complaints

Call Center

Pick & ship lead time

Delivery times

Languages

Payment

Self-servicesReturn timeRefunds

Channels Newsletter

Loyalty Program

Print

TV Affiliate program

Subsidiaries

Sponsoring

Pricing

# Products Product mix

Licensing Product groups

Return reasonsReturns

Collections

Basic / trend products

Brand value

Target group

RevenueMarketing budget

Cognition

Market segments

Corporate Identity

Strategic Key Factors

for Success in E-Commerce

Assortment

Reach

Cus

tom

er

Ser

vice

UsabilityTechnology

Innovation

Brand

Logi

stic

s

Strategy

Business Plan

Carriers


Take Away

Myth Busted: IT Does Matter, at least in eCommerce

Intershop

BARCUTIL

Assortment

Reach

Cus

tom

er

Ser

vice

UsabilityTechnology

Innovation

Brand

Logi

stic

s

Strategy

Business Plan

Lead time

Cognition

Strategy

DiProCOMOF ACRe Reporting

Disposition AccountingConsumer

Management& Service

ProductManagement

ContentManagement

MarketingOrder

ManagementFulfillment &

Logistics

Process

REPCOCTORsOnline Marketing

ERP

Online Shop

Reporting

CRMPIM CMS

Supplier Integration

Risk Management

Translation Management

Payment

Tax ProviderTechnology

24 May 2010

Thank you!

Corporate HeadquartersIntershop Communications AGIntershop TowerD - 07740 JenaGermanyTelefon +49-3641-50-0Fax [email protected]

Australian HeadquartersIntershop Comm. Australia Pty LtdPricewaterhouseCoopersDarling Park Tower 2201 Sussex StreetSydney, [email protected]

http://www.intershop.de/
