There has been a lot of discussion around social business, but what exactly does that mean and how do organizations actually become "social businesses?" This presentation examines some of these questions and looks at some frameworks and approaches to solving business problems.
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1. Evolution of Business - Adapting to Progress in Culture and
Technology.Jacob Morgan Principal, Chess Media Group Author of
Twittfaced
2.
Principal, Chess Media Group
Author of Twittfaced
Blogger on enterprise and customer collaboration:
Socialbusinessadviser.com
Traveler, Chess Lover, and Explorer
Twitter: @JacobM
3. What is a Social Business? 4. Down with old business? 5.
Really? 6. Allbusinesses have always been social ;whats new is the
set ofobservable behaviorsandavailable technologies that enable
businesses to leverage these to solvebusiness problems. ~ Gil
Yehuda , Enterprise 2.0 Thought Leaderand Blogger 7. What is this
really all about? Culture Technology 8. Sharing information
Bridging silos Use of social platforms Where people spend their
time How people communicate Expectations The real-time world
Monitoring tools Collaboration platforms Social networking sites
Messaging Follow the data Culture andTechnology 9. This is Josh He
is 18 and he is the future workforce 10. 11. 12. 13. 14. Customer
communities 15. Customer Strategy, The Numbers
Member communities reach more internet users (66.8%) than email
(65.1%) (Nielsen Global Faces on Networked Places)
Fastest growing sector for Internet use is communities (5.4% in
a year)
43% of consumers say that companies should use social networks
to solve the consumers' problems ( Cone Business in Social Media
Study)
7% of organizations understand the CRM value of social media
according to the Brand Science Institute, European Perspective,
August 2010.
The Three most influential factors for consumers when deciding
which company to do business with are: personal experience (98%),
companys reputation or brand (92%), and recommendations from
friends and family (88%)(American Express)
16. 17. 18. 19. 20. 21. 22. Hybrid Communities 23. 24. Welcome
to the Acme Supplier Portal We are proud to have you as a part of
our supply chain.Our Vendor Compliance Manual has been developed to
help you understand our policies and procedures. 25. Internal
Communities 26. 27. 28. 29. Just a dressed up camel? 30. McKinsey
31. What are you good at? Where do you need help? 32. 33. Customers
What About Risk? (Failure Mode and Effects Analysis) 34. Customers
Framework for evaluating risks 35. Customers Now what? Business
problem 36. Customers Now what? Business problem 37. Customers
Social Business isnt a state , its theacknowledgement that culture
and technology has changed , and that organizations canleverage
these changes to solve the same business problemsthat they have
always had and will always have. 38. Customers Key takeaways
