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Final for Organization Behavior. We presented how companies adapt to growth, my section was about Evernote. They have chosen to deal with growth by creating a company with no exit strategy and are willing to take a purchase offer and convert that into a valuation that gives them money.
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Evernote history
Business Model
• Freemium/Premium
Revenue Model
• premium users pay $45 per year
Users
• end of 2009 - 2,000,000 users
• end of June 2012 34,000,000 users
• 1,400,000 premium users
Revenue & Funding
• approximately $63,000,000 in annual revenue
• end of November 2012 $85,000,000 funding
Leadership
• create a company that will last 100 years
• 2 core values
Leadership cont.
• Build things that we love
• No exit strategy
Leadership cont.
Transformational Leader
• merge two companies
• core values
2013
• competition from Google
Google Keep
• mimics functionality of Evernote
