STAY CONNECTED. BE SOCIAL. LIVE EVENTFUL.The definitive source to find out what’s happening and what to do

ALIGNING YOUR BRAND WITH 20 MILLION ACTIVE LIFESTYLE CONSUMERS SEARCHING FOR LOCAL EVENTS, MOVIES AND ENTERTAINMENT

CONNECTING YOUR BRAND

Highly engaged entertainment enthusiasts who are digitally savvy

and use social networking to influence purchases and entertainment decisions

STAY CONNECTED. BE SOCIAL. LIVE EVENTFUL.Find out what’s happening and what to do

EVERY DAY OF THE YEAR, SINGLES & COUPLES, FRIENDS & ACQUAINTANCES, COOL HUNTERS & CONNOISSEURS ARE LOOKING TO FIND OUT WHAT’S HAPPENING AND WHAT TO DO

EVENTFUL HELPS THEM DECIDEHighly engaged entertainment enthusiasts who are digitally savvy and use social networking to

influence purchases and entertainment decisions

COMMUNITY

DIRECT MARKETING CAMPAIGNSDigital campaigns that engage consumers and impact transactions

IMPACT BRAND

PREFERENCE & MONETIZE

MESSAGE TO HIGHLY

TARGETED AUDIENCE

CONNECT & EXTEND REACH

ENGAGESCall-to-Action messaging engages consumers who are in the midst of deciding how to spend their time and discretionary income

DRIVES COMMERCEBuild stronger relationships with consumers & drive acquisition

HYPER-TARGETSAccess consumers by location, age, gender, HHI, ethnicity, lifestyle & entertainment passions

OPTIMIZEMeasurement & optimization to

ensure the success, impact & performance during & post campaign

RATE CARDOpt-in email subscribers and ticket buyers

SELECTIONProprietary email universeOne-month hotlineThree-month hotline

MINIMUMEmail order

COUNT11,700,00

0175,000525,000

BASE RATE$40 M

+$20 M+$10 M

50,000

SELECTIONSGeographyAgeGenderHousehold incomeEthnicityLifestyle & interest(Singles, homeowners, health & beauty, kids & families, insurance, music, politics, sports, movies)

+8 M+8 M+8 M+8 M+8 M+8 M

PROPRIETARY DATA BASE

100% opt-in and CAN-SPAM compliant. Inbox deliverability

rate of more than 95%, pristine reputation with ISPs, &

outstanding open & click rates among consumers

ADDITIONAL CHARGESSuppressionRush feeCancellation feeHTML codingCreative development

$275 F$500 F$500 FPlease inquirePlease inquire

ENGAGED CONSUMERS WHO VOICE, SHARE & INFLUENCEBuilding brand affinity with a targeted demographic

HOUSEHOLDIncome $75K +Income $100K +Average size of household 4Presence of childrenCollege degree

25%45%40%50%TK

GENDERFemaleMale

54%46%

USA / CanadaOther

75%25%

GEO

Source: Comscore, 2012 Eventful Cannon Database (Confidential)

AGE< 1818 -2425 -3435 -4445 +

6%35%27%17%15%

COMMUNITY PROFILEA myriad of audience insight based on direct communication, surveys, onsite behavior as well as through

opens, clicks and views

ADVERTISING OPPORTUNITES

ADVERTISING OPPORTUNITIES | CONTENT DISTRIBUTIONCustomized email campaigns yield optimum ROI

DEDICATED EMAILEventful’s proprietary modeling

technology combined with exclusive messaging to a highly engaged

community drives results for your campaign

TargetingGeographyAgeGenderHousehold incomeEthnicityLifestyle & interest

ADVERTISING OPPORTUNITIES | CONTENT DISTRIBTUIONEntertainment enthusiasts kept in the know with weekly newsletters

WEEKLY EVENTS GUIDEWeekly email newsletter sent

every Monday to 12 MM entertainment consumers planning

their leisure time, informing them of the top travel deals, concerts

and events in their local markets

Skins Display Franchised SponsorshipSurveys Polls

ADVERTISING OPPORTUNITIES | CONTENT DISTRIBUTIONEntertainment enthusiasts kept in the know with weekly newsletters

THE REEL BUZZWeekly email newsletter sent

every Thursday to 12 MM subscribers who opt-in to receive information on the latest motion picture releases showing in their

favorite local theaters

Skins Display Franchised SponsorshipSurveys Polls

ADVERTISING OPPORTUNITIES | ONLINEImpactful site takeovers provide maximum advertising exposure

SITE TAKEOVERSFully branded site takeovers

include video player, exclusive content and targeted call to action.

Integrated social sharing enhance your brand’s reach and voice

Targeting Geo targetedSite selectionPage specific1st unique

100% SOV

ADVERTISING OPPORTUNITIES | ONLINEImpactful site takeovers provide maximum advertising exposure

DISPLAY ADVERTSINGMaximum three ads per page, two

above the fold. Support for rich media, including flash and in banner

pre-roll

Targeting CapabilitiesGeo targetedSite selectionPage specific

SUCCESS STORIES

SUCCESS STORY | SWEEPSTAKES ACTIVATIONLeverage Eventful community to drive new user acquisition

BLOOMSPOT

OVERVIEW Partnership with bloomspot for sweepstakes

focused on high-end dining and leisure experiences

Deploy 20 million emails over 10 month period to activate Eventful community in sweepstakes participation

GOALS Drive new user acquisition Impact brand preference in daily deal space

RESULTS 1.6 million Eventful subscribers have engaged

with bloomspot offers

SUCCESS STORY | ACQUISITON VIA SWEEPSTAKES STIMULATIONDrive registration for brand with experiential incentives

STATEFARM

OVERVIEW Reach over 1 million Hispanic consumers in

California to drive sweepstakes entry for sports, music and movie events sponsored by State Farm

GOALS Register for State Farm quote Convert consumers to STATEFARM

insurance

RESULTS Over 126k Eventful customers engaged with

an offer 40% of referrals converted into registration at

winwithstatefarm.com

SUCCESS STORY | MARKET RESEARCHEnlisting panelists for retail market research

NDP RESEARCH GROUP, INC.

OVERVIEW NPD Group, the leading global provider of

consumer and retail market research information sought people to join their online survey team

Deployed 100,000 emails targeted to consumers age 18+ in the US

GOALS Generate panelists for NPD’s survey

program

RESULTS 13.0% Open rate 5.4% Click to open rate

SUCCESS STORY | PRODUCT LAUNCH & EXPOSURE Digital media campaign to introduce new energy drink to US market

DOLCE BEVERAGE GROUP + KICK ENERGY

OVERVIEW In celebration of KICK Energy coming to the US, Dolce

Beverage Group partners with Eventful to produce KICK branding and social awareness campaign

GOALS Drive consumers to local WALMART for tasting

event in rural IL to produce KICK sales Engage consumers through highly targeted onsite

and direct marketing with social component to build KICK Facebook community and drive brand awareness

RESULTS Exceeded sales goals by 332% per store; per event

selling on average 66.5 cans per tasting Drove 830 KICK likes via Facebook 700 shares “talking about this” Engaged consumers with 225K+ digital interaction

SUCCESS STORY | BRAND PROMOTION + SOCIAL COMMUNITY BUILDING Empowered fans enter to win Window Phone and LIKE Ryan

RYAN SEACREST + WNDOWS PHONE

OVERVIEW Brand awareness campaign and celebrity

promotion with Ryan Seacrest to give away 100 Windows phone in 100 hours seeded with dedicated email to Eventful community

GOALS Build loyalty promoting Window Phone with

a fun giveaway and celebrity tie-in Engage consumers via dedicated email with

incentive and social component to build Ryan Seacrest’s Facebook

RESULTS 23,000 entries 42,000+ new fans added to Ryan Seacrest’s

Facebook page in 4 days 50,000 referrals from Eventful to enter contest

SUCCESS STORY | EVENT PROMOTIONIncreasing RSVP’s by more than 20% YOY, reaching young affluent consumers

MACALLEN SINGLE MALT SCOTCH

OVERVIEW MACALLAN scotch desired to target and

reach young affluent consumers to attend tasting events

Targeted consumers age 21 – 40, Household income $75K + nationwide

Deployed 130,000 emails to 3 US markets

GOALS Drive RSVP’s for exclusive MACALLAN scotch

tasting events via email campaign

RESULTS 15.5% Open rate 16% Click to open rate

SUCCESS STORY | PROMOTE TEST DRIVESHyper targeted emails reach key audience for Mercedes-Benz

MERCEDES-BENZ

OVERVIEW Promote test drives via a regional targeted

campaign Enable a unique 800 number to track and

identify appointments driven from Eventful promotion

Deployed 57,000 emails targeting adults age 35+ with a household income $100K + living in Orange County, CA

GOALS Increase foot traffic to Mercedes-Benz

dealership of Laguna Nigel by promoting test drives

RESULTS 10.8% Open rate 12% Click to open rate 23 test drive appointments

CONTACT US

KOSHIE NARTEYSALES DIRECTOR

[858] 461 – 3764 O[347] 452 – 0269 M[858] 300 – 5087 F

koshie@eventful.com