© Profoco Limited Commercial-in-Confidence

transforming our planet.

© Profoco Limited 2015

Every minute, an area of rainforest

approximately the size of 34 football

pitches is destroyed.

*Based on Wembley Stadium. Source – Food & Agricultural Organisation of the United Nations

*

© Profoco Limited 2015

With Green Squares, people and

businesses can join together to help

stop deforestation.

© Profoco Limited 2015

Each Green Square supports a square foot of

endangered rain forest.

Protected for a minimum

of 12 months as part a UN

REDD approved project

lasting up to 30 years

A Currency for

the Rain Forest

It provides Environmental Capital:

Sustainable commerce

Forest policing

Health & education

© Profoco Limited 2015

Recipients see their Green Squares and the projects they

support, making them both tangible and engaging.

This is my

Green Square!

© Profoco Limited 2015

…and collect even more Green Squares, plus 1%

cashback, by shopping at our own Green Squares e-store

with over 180 major retailers

© Profoco Limited 2015

Key corporate messages

can be added to the

branded Blog site

Company

logo

© Profoco Limited 2015

The Green Squares phone App

Copyright © 2015 Profoco Ltd

Copyright © 2015 Profoco Ltd

Collect Green Squares by scanning

a product or magazine/label etc

Word

of

Mouth

Mobile

App

In Store

Search

Radio

TV

Print

You

Tube

Mobile

Social

Loyalty

Program

Sales

Site Sales

Store

Land

Line

Mail

Store

SMS

Apps

Twitter

Facebook Corporate

Postal

Email

Incentives

Rewards

Mobile

sphere of influence

Loyalty

Word

of

Mouth

Mobile

App

In Store

Search

Radio

TV

Print

You

Tube

Mobile

Social

Loyalty

Program

Sales

Site Sales

Store

Land

Line

Mail

Store

SMS

Apps

Twitter

Facebook Corporate

Postal

Email

Incentives

Rewards

Mobile

sphere of influence

word of mouth

Word

of

Mouth

Mobile

App

In Store

Search

Radio

TV

Print

You

Tube

Mobile

Social

Loyalty

Program

Sales

Site Sales

Store

Land

Line

Mail

Store

SMS

Apps

Twitter

Facebook Corporate

Postal

Email

Incentives

Rewards

Mobile

sphere of influence

You tube

Copyright © 2015 Profoco Ltd

Communication

Green Squares

purchased and given to

consumers with

products or services

Regular messages to

consumers via Green

Squares

© Profoco Limited 2015

Campaign Example

Copyright © 2015 Profoco Ltd

© Profoco Limited Commercial-in-Confidence

Copyright © 2015 Profoco Ltd

Green

Squares

App

Cloud

Copyright © 2015 Profoco Ltd

Gift the square footage of the pub

(differentiator and reward to stock beer)

In pub Launch Events

(promotion to drive awareness)

POS materials

(achieve more wall space)

Pub staff advocacy

(differentiator)

Floor space certificate

(Bear Hug branded Saving the Rainforest)

Inter-pub League Table

(drive participation in and attendance at events)

Brand Chatter

(GS as a conversation)

Prizes

(rewarding top performers)

Competitions & Prizes

(brand awareness)

Sign-up members

(GS account holders)

Beer Sales

(GS reward using NFC at POS)

Quiz nights

(GS voucher as a prize)

Social media engagement

(GS as a conversation)

Increased Beer Sales

Campaign Event examples:

Copyright © 2015 Profoco Ltd

financial security and governance is ensured through a non-profit

Community Interest Company (CIC)

security & governance

£1

Green Squares CIC

administers

Charter

70p

Health & Education

Commerce

Forest Policing

marketing & administration

Green Squares

(CIC)

30p

Copyright © 2015 Profoco Ltd

Summary Benefits

Brand Protection Market Share

Customer Retention

Cross marketing opportunities

Profit/Margin Protection

Consumer Perception/good will

Brand Ethos/Value

Rewards & Incentives

Benefits :-

Quantifiable

Demonstrable

Differentiation

Stakeholder Engagement

Cost Benefit Analysis (ROI)

Green Squares

21 New Street, London EC2M 4TP

www.mygreensquares.com

Thank You