İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

#8

PRA-417 SYLLABUS

Hakan Türkkuşu

Event Management

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

This week

week # 11

15/12/2011

Report:

- ROO (Return on Objectives)

- ROI (Return on Investment)

Reports of NestNet

Mediacat 2009/06

Mediacat 2009/10

www.ises.com

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

report

After the operation

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Remember #1 TIMING

There are several types of reports which will be prepared with different purposes that will be presented to different interlocutors...

Timing of report is important:

- Pre event (proposal, etc...)

- Post event

- Follow up (if required)

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Remember #2 SINGULARITY

The Guide Line of a Report is similar to the Check List of an Event...

- requires special care

- contains several details

- must be ‘tailor-made’

DESIGN YOUR OWN REPORT!

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Remember #3 GUIDE

Your event report must contain above mentioned essential items...

- Executive Summary (brief summary of the event & time-line)

- Major Highlights (introduction with brief background history)

- Branding (samples of the all printed material, advertorials, etc...)

- Frameworks (overall success of the event, list of participants, etc...)

- Appendix (photos, videos, samples, other supporting doc’s, etc...)

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Remember #4 ANALYZE

Today’s data to build a better Future event...

- ROO (Return on Objective: non-financial predetermined goals)

- ROI (Return on Invetment: covers intricate calculations & data)

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Executive Summary

Report

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Summary REMEMBER...

how it was designed by using 5W1H and be ensure that the brief has to contain ‘at least’ three of them...

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Major Highlights

Report

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Highlights EASY TO UNDERSTAND

The major budget items may be the skeleton of your event highlights...

OR

you may ask to your clients to customize the event report “to serve much better”...

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Branding

Report

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Printed materials ??

?

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Printed materials ??

?

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Frameworks

Report

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Proofs ??

?

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Appendix

Report

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Enclosed ITEMS

Archive only...

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Return on Objectives

Report

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ROO S.M.A.R.T.

Objectives need to be SMART...

They are Specific, Measurable, Assignable, Realistic, Time related

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Return on Investment

Report

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ROI BENEFIT

Keep in mind that the calculation for ROI and, therefore the definition, can be modified to suit the situation and can be easily manipulated to suit the user's purposes, and the result can be expressed in many different ways.

While using this metric, make sure what inputs are being used & do not forget that there is NO ‘one’ RIGHT calculation...

ROI = GAIN – COST / COST

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Paperwork

MediaCat (*) Issues Jun 2009 & October 2009

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

AAny questions...

&QUESTIONS

NSWERS

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

Contact

WE SERVE WORLDWIDE

hakan @ turkkusu.com

homes.ieu.edu.tr/mturkkusu

www.slideshare.net/turkkusu

+9 0532 215 44 37

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