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Presented by:
Carol Moxam, CSEP
Special Event Boot Camp
1
training &
Development
Team Building
workshops
Special Event Boot Camp trains using friendly military strategies.
OUTCOMES
• What Do We Want?
ASSETS • What Do We Have?
ACTIONS
• What are We Going to Do?
The General’s sTraTeGy
• Get Connected
• Get Trained
• Build Event Teams
• Engage with Events
• Communications
• Relationships
• Brand into Your Community
3
OUTCOMES
“What do we Want”
4
ASSETS
Who do we have on our Team?
Identify who we have in our company that can
directly impact the outcomes we are taking
Provide Real
Value
Respond and Participate
Be Honest
and
Transparent
5
Army of Influencers
Armed with Tools
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The Administration management
Proper allocation
Direction
Control of resources
The Design
management
Artistic interpretation
and expression of goals
and objectives
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The Marketing management
Business development
Cultivate economic & political support
Shape the image & value of the event project
The Operations
management
People, Products &
Services
Roles & Responsibilities
Applications &
Maneuvers
8
The Risk
management
Protective obligations,
opportunities &
legalities
One King Rocks (I King West)
Results:
1 Million in Sales
300 Event
Coordinators
Team of 30 to
produce event
9
ASSETS
IT Takes a Community to Raise a Brand
Understand Cultures
Timing
Careers
Trends
10
ACTIONS Design on Events with Purpose
Define our Events
5 W’s (Who, What, When, Where, Why)
Goals & Objectives
Assets
Actions
Keep it Simple
Create an Experience
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Team ACTIONS
Planning (Team/Roles/Responsibilities)
Sourcing (Team’s to target market profile)
Soliciting (Interview Team)
Selecting(Approval of Application)
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Key Deliverables
Administration: Efficient and effective manners
to benefit event projects and limit risks
Design: Create the event as an experience
focused on goals and objectives.
Marketing: Understand the unique buyer-seller
relationships
Operations: Impeccable coordination is
required to manage this symphony
Risk: Choices and activities are mandated by
stakeholders
13
Key Success Metrics
14
Key Success Metrics
Increased productivity in working with team
Strategies to improve business operations and
document systems
Strategic Insight on tools needed to leverage
events and achieve business goals
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www.specialeventbootcamp.com
Twitter: @eventbootcamp
We salute you! THANK YOU FOR YOUR GENEROUS LISTENING
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Carol Moxam, CSEP
www.specialeventbootcamp.com
Tel: 416-616-6670