Evaluation

Aston Lilyrose Hinson

In what ways does my media product use,

develop or challenge forms and

conventions of a real media product?

In my magazine ‘Encore’ I stuck to the main conventional colours that an alternative music magazine uses which are red, yellow, black and white, which is shown in magazines like Q, NME, and Kerrang!.

On my contents page I used columns to put my contents in so my magazine looks ordered, this is also done in the three magazines that I researched because they all used some sort of column layout for their contents page, which shows it is conventional and I try to use the conventions of a real media product.

On my front cover I used one main image and two other small images which follows the conventions of a real media product as they usually have one main image in the centre of the page and then a few smaller images that go with the cover lines.

On my double page spread I tried to use the same layout as what a real media product uses. So I put one main image on the right hand page and then placed the article text on the left hand side which I also used columns for to make it look ordered.

How does my media product

represent particular social groups?

My magazine ‘Encore’ represents people that

want to read an informal but exciting new

magazine. I also used my magazine to

represent people who like alternative types of

music. I tried to stick to one main genre, but by

using an alternative genre my magazine can

be aimed at a range of different social groups.

The main purpose of my magazine is to

entertain teenagers aged from 16 to 18. I have

done this by putting different things in my

magazine that relate to teenagers.

What kind of media institution might

distribute your media product and why ?I think that my magazine would be published by a very popular media

institution or a publisher that focuses on music. If my magazine was

published by a media institution like Bauer Media it would make sure

that my magazine was available to everyone and they would make sure

that it was produced to a high standard of quality as this is what Bauer

Media has a reputation for.

Bauer media reaches million of adults by using many different media

channels. They have more than 80 different ways of reaching its

audience some of these are, magazines, radio stations and TV

channels. The most popular magazines that Bauer publishes are

Kerrang! And Q magazine. These two magazines have the same genre

as what I tried to aim for. Which is the alternative genre.

Bauer Media is a multi-platform media institution. It consists of different

companies which are collected through two main divisions which are

radio and magazine.

Their main aim is to engage with its audience and keep them connected

within the company because they have so many different ways to

connect with their audience it means it is easier to keep the reader

connected with the Media group.

Who is the target audience for my

magazine?

The audience for my magazine is teenagers

aged between 16 to 18. I aimed my magazine

at this age range because from my research

and questionnaire most people I asked were

aged between 16 and 18, so the rest of my

feedback would be what people aged 16 to 18

would want in a magazine. I would also aim my

magazine slightly towards women because my

initial questionnaire was answered by more

women but this isn’t to say that it isn’t aimed at

men because some of the features in my

magazine are for men.

How does my magazine attract/ address my target

audience?

In ‘Encore’ it features information that teenagers would be interested in, so they may be more intrigued to buy and read my magazine because it should appeal to them .

My magazine attracts my target audience by using bold colours e.g. Red, so this will attract my audience as it is bold and stands out. I also use a range of images which are of both genders so this would help my magazine address both sexes. I also try to attract my audience by offering ‘Free Downloads’ and ‘All Exclusive Posters’ which would also attract my audience as teenagers are always looking for free things.

What have I learnt about technology from

the process of constructing my product?

From creating my magazine I have developed skills and

learnt about technology. I have developed many skills

on the Apple macbooks because at the start of the

process I didn’t know how to use one properly but now I

am able to produce good pieces of work.

I have also developed my skills in using different fonts

from the Internet. As I used a programme on a website

to design my font for my masthead. So I have also

developed my skills using the internet, and finding and

using different fonts.

How have I progressed from my preliminary

task? As you can see from my images below, you can obviously see a

major difference and improvement. My preliminary task was very plain and simple, the back ground is plain white and the fonts used are all the same. But my music magazine is very different as you can see the image covers the front page, there are a range of different fonts used and four different colours. The colours are much bolder so they make the important things on the page stand out.