DIFFERENT IATE

1

23

4

E-CRM Community Management

Social Network

Campaign Support

Tools

2

3

3

•

•

•

•

•

•

•

•

•

1 2 3 4

3

3

Efficiency

Reputation Differentiation

Risk Reduction Brand Association

Long Term Revenue

Environmental Impact Economic Development

Opportunity Creation Immediate Revenue

Perception Shifting

PR and Exposure Client Education

Network Growth Building Trust

Innovation

3

4

4

-

-

-

-1

23

4

-

-

-

1

2

-

-

-

-3

4