PAKI MAGOES

Zeeshan Abdul

Operation Manager (Australia)

Introduction

Pakistan’s total mango production reaches 1.7 to 1.8 million tons annually

Pakistan is the 5th largest producer and 3rd largest exporter of mangoes.

We will proud to be the FIRST commercial importer of Pakistani mangoes in Australia.

Introduction cont..

Our mission to bring and provide mangoes to mango lovers in a season where there will be no mangoes season in these specific months as Australian Summer Season (Mango Season) is from December to February march.

We will fill this gape buy putting our Pakistani sweet mangoes in the market.

DAFF Approval

Australian Department of Agriculture and Forestry (DAFF) has approved that Pakistani mangoes will soon be stocked in Australian supermarkets and fruit stores.

Our Products:

Mango is the king of all fruits and Sindhri is the KING of the KINGS.They are a generous size and sweet but not sickeningly, so you can have more than one, unlike any of its more sugary counterparts. Other mangoes may be more sugary but none is sweeter than the Sindhri.

Season: Mid-May to mid-JulyOrigin: Mir Pur KhasColour: GoldPulp Gravity: MediumFlavour: Slight PerfumeFiber: 3 - 5%Sugarege: 15 - 18%Moisture Content (average): 79% after ripening; 18% before ripeningWeight: Average 1 - 3.5 poundsRelative Humidity: 85%

Chaunsa“Chaunsa (June to August), from Pakistan, has a thin yellow skin streaked with green and the sweetest of sweet, smooth-textured flesh. It is sometimes called Honey.”Flesh firm, fibreless with pleasant flavour and sweet taste. Juice moderately adundant. Fruit quality good, keeping good quality.

Season: July - SeptemberOrigin: Rahim Yar Khan & MultanColour: GoldFlavour: Slight perfumeFiber: 17.2 - 27.3%Sugarege: 18 - 22%Pulp Gravity: HeavyMoisture Content: 78% after ripening; 81% before ripeningWeight: 1-2.3 PoundsRelative Humidity: 85%

Pakistani Mangoes in Media

CONSULATE GENERAL of Pakistan The first ever consignment of 490 kgs Pakistani mangoes

lands in Sydney on the soil of Australian continent on the evening of Tuesday, 3 Sept. 2013, at 10 pm through air cargo of Emirates Airlines.

Pakistan’s High Commission arranged a mango party in Canberra and invited few leading community members while Consulate General of Pakistan invited leading Australian businessmen for a simple mango party, besides distributing mango samples to politicians and business houses / companies.

Critical Risk analysis:

Currently there are no direct flights to Australia from Pakistan and this results in enhanced cargo rates for the export material

be logistic tariffs within Australia are very high which can increase the cost

Sales and on time import from Pakistan

If found any problem by custom officials, we can’t save mangoes for long time

Competition with Indian and Pakistani importers

Market Analysis Currently there is no any major

importer from Pakistani

Indian and Pakistani community wants to bring mangoes from their homeland

We will be only One seller of Mangoes in Australia initially

AUSTRALIA GRANTS PERMISSION TO IMPORT PAKISTANI MANGOES

Market Analysis

Queensland is the major producing state, accounting for 70% of domestic production, by volume.

no availability of mangoes during winter in Australia

Opposite Seasons

Australia and Pakistan Mangoes availability in different Seasons

Season Name Australia Pakistan

 

SpringSeptember, October and

NovemberApril, May

SummerDecember, January and February

June, July, August and

SeptemberAutumn

March, April and May October, November

WinterJune, July and August December, January, February and

March

Distribution

Truck driver will load the truck/van to distribute in grocery shops, fruit shops, hotels and restaurants in different areas.

List of all shops and spots will be given to salesperson.

Sales Promotions

Point of Sale display material

On-pack offers, multi-packs and bonuses

Commissions for salesperson

Sales competitions with prizes or awards

Advertisement on Internet e.g. Facebook or website.

Financial Plan

START-UP EXPENCES Expense Category Amount

Hot Water Treatment $6,000

Inventory (Mangoes) 142,000

Advertisement 4,000

Shipping Insurance 3,000

Warehouse Rent 7,000

Packaging 35,00

Labour 8,000

Shipment charges and other costs 120,000

Truck 20,000

Cash 86,000

Total 399,500

Cost of Mangoes

1 Type of Expense per 40 kg In Dollars

2 Mangoes $16

3 Packaging $2

4 Labour $2

5 Hot Water Treatment $3.5

Total cost on per 40 kg $23.50

Total Cost of 66,000kg 38,775

Other charges & fixed costs

   

6 Shipment Cost (Fixed Cost) $250 per shipment

7 Shipment charges and other costs $2,000

 8 Freight and Unloading $120

Total $2,370

Total Cost of 60 Boxes (1100kg/box) 66,000kgs 142,200

Cost

Total Cost: $180,975

Cost per kg: $2.74

Price for shop keepers: $4.50

Retail Price per kg $5.50

 

We will arrange 13,200kg mangoes in one month which will be only for start. After that we will order as per our sale which will increase in every month.

Income Statement

Paki Mangoes Pty. Ltd

Income Statement

For the five months ended October 30, 2015

 

Total Revenue: $297,000

Expenses & losses $180,975

Income before tax $116,025

Profit and Loss Account

   Sales $375,000

Less: Gross Profit $116000

Less: Operating Expenses $180,000

Operating Profit $129,000

Less: Interest and taxes $16,000

Profit after Tax $63,000

Reference list References

Australian Mangoes. 2015. Australian Varieties . [ONLINE] Available at: http://www.mangoes.net.au/homegrown/varieties.aspx. [Accessed 03 February 15].

 

Australian Mangoes. 2015. Australian Varieties . [ONLINE] Available at: http://www.mangoes.net.au/homegrown/varieties.aspx. [Accessed 03 February 15].

 

SmallBiZZ Connect . 2015. The Four P's of Marketing. [ONLINE] Available at: http://toolkit.smallbiz.nsw.gov.au/part/3/12/56. [Accessed 03 February 15].

 

Buy Pakistani Mangoes. 2015. Mangoes can be used as. [ONLINE] Available at: http://buypakistanimangoes.com/All-about-Pakistani-Mangoes/How-Mangoes-can-be-used.html. [Accessed 03 February 15].

Rayma.com. 2015. about Chaunsa mango. [ONLINE] Available at: http://rayma.com.my/pakistanmangoes/chaunsa.html. [Accessed 04 February 15].

 

Rayma.com. 2015. about SINDHRI mango. [ONLINE] Available at: http://rayma.com.my/pakistanmangoes/sindhri.html. [Accessed 04 February 15].

Mr. David Rich & Dr. Tom

Mr. Shahid Malik (Pakistan)