Ennovation talk

e-nnovation conferencePoznan - Sep 23rd & 24th

Think Globally, Act LocallyThe Tetuan Valley Experience

Alex Barrera (@abarrera)[email protected]

mailto:[email protected]



Who am I?

Rivendel - Alex the Elf


Who am I?



Who am I?



Who am I?



Who am I?



THE PROBLEM

Looocal!


YOUR

MAMMA

Your friends


Language



VS


THEM

e-nnovation conferencePoznan - Sep 23rd & 24th US

e-nnovation conferencePoznan - Sep 23rd & 24th Habla usted español?

e-nnovation conferencePoznan - Sep 23rd & 24th Silicon

Valley

Super angelse-nnovation conference

Poznan - Sep 23rd & 24th

Stanforde-nnovation conference


Stanforde-nnovation conference


Also local ...e-nnovation conference



BUT... FRIKING BIG!

CHINA



Hyper fragmented

Local is hard!


EOYI!!


EasierOutside

YouIdiot!!


EasierOutside

YouIdiot!!


EasierOutside

YouIdiot!!


SOLUTION:

Go International












THE STRATEGY


RULE The

locals

1.


use the force!


Become the

reference


2. stay connected

stay connected

1.


Keep in touch with global hubs




Write for a

global audience


EXPERIMENT

IN YOUR

BACKYARD


Scalable, scalable, scalable


Porn is

scalable


international paradox


This is China!


This is China!

e-nnovation conferencePoznan - Sep 23rd & 24th Sherpa power!


Tetuan valley experience


Why?

e-nnovation conferencePoznan - Sep 23rd & 24th HOW?





HELLO?


Scale!


Be water my friend ...


Results?



Go, go, go!!

Alex Barrera (@abarrera)[email protected]



Business

Ennovation talk