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Twitter: #pipeline2010
Engineering’s Interests in Product Portfolio ManagementChad Jackson, Founder and President
Twitter: #pipeline2010
Agenda• The Recession, Recovery
and Engineering• What’s the value of PPM for
Engineering?• What is Engineering’s role in
a PPM Strategy?• Summary and Conclusions
Twitter: #pipeline2010
The Recession, Recovery and Engineering• Recession forced executives to
realign expenses to match revenue levels to salvage profits
• National Bureau of Economic Research (NBER) declares Recession ended June 2009
• Manufacturers more aggressive with revenue projections without backfilling resources
• New products, not cost controls, is the growth strategy
Twitter: #pipeline2010
The Recession, Recovery and Engineering
All things being equal...
You will not do more with less...
You will do less with less
Twitter: #pipeline2010
The Recession, Recovery and EngineeringMulti-Part Blog Series: The Hero Work of an Engineer•Projects are understaffed, there’s less of a safety net•The firedrills that land on your desk have more dire consequences•Work later into the night and sacrifice your weekends•Rising frustration from working on projects you know will fail
Twitter: #pipeline2010
What’s the value of PPM for Engineering?Objective for PPM Strategy: Align resources to the company’s commercial goals
– Funding concepts that best match company’s criteria for success
– Killing development projects no longer match company’s criteria for success
– Continuously reinforcing company goals
Twitter: #pipeline2010
What’s the value of PPM for Engineering?What’s in it for engineering?
– Resourcing feasibility often part of the initial funding gate
– You work on projects that are aligned to company goals
– If a project is floundering, you have the opportunity to go work on a new project or ongoing successful project
Twitter: #pipeline2010
What is engineering’s role in a PPM strategy?• What are the primary activities of a
PPM strategy?– Funding Point: Ongoing and new
potential development projects compete for funding
– Engineering Project Management: Health assessment of ongoing projects highly dependent on accurate status updates and corrective action
Twitter: #pipeline2010
What is engineering’s role in a PPM strategy?• Engineering and the Funding Point
– Provide leadership with respect to to accurate assess new and ongoing development project’s alignment with company objectives:
• Competitive Differentiation
• Technical Feasibility
• Engineering Resourcing
• Timeline and Scheduling
Twitter: #pipeline2010
What is engineering’s role in a PPM strategy?• Engineering Project Management
– Provide and accurate status of the ongoing development projects to give insight into the entire picture
• Keep close track of progress against schedules
• Identify risks and means of mitigating risk
• Track corrective actions
Twitter: #pipeline2010
Summary and Conclusions• Today’s engineering organization is
currently resource poor with organizational and personal implications
• A sound PPM strategy provides a means ensure engineering resources are working on the development projects with the best match to company objectives
• Engineering can and should take an active and leadership role in PPM