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A passionate plea by our colleague, Drew McKenzie, to stop using buzzwords and to start making sense.This was delivered at the 6th Cincinnati Ignite on May 4th. It rocked and was chock full of hard-earned marketing examples of buzzwords in use.
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Jargon: terminology which is especially defined in a rela6onship to a specific profession
Agency: Be Human, Compelling, & Simple
But We Use Words Like
SEVERE Severe risk of bullshit
HIGH High risk of bullshit
ELEVATED Significant risk of bullshit
GUARDED General risk of bullshit
LOW Low risk of bullshit
Buzzwords & Bullshit Warning System
Jargon invades personal life
I wonder if he is OBA Compliant?
What the hell is he thinking?
Statement Let’s Decode: Get Simple
TRANSLATION
Give consumers reasons to buy your product over and over again, maybe use a puppet?
Aggregate, plaOorm, transparency, reproducibility, data touch points
TRANSLATION
Just trust us, we do a bunch of stuff that we don’t even understand to produce results.
Statement
Expanded Brandsphere
Social Networks
Googlism
Loca6on Based Services
Mobile Video
TRANSLATION
Be Where Your Customers Are.
Welcome To The World of
Socialomics
TRANSLATION
Let’s talk about how we can use Facebook to drive sales
BONUS ROUND: Acronyms
Acronym finder is great!
So Bad People Make Fun
We Have A Widespread Problem
Did you pass the grandma test?
Statement The Challenge