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BI WORLDWIDE

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Our history

2000-2010+•Australia |Canada | China | India | UK | USA | Latin America*

1990 - 2000Under Larry Schoenecker’s leadership - Quality, digital marketing, customer loyalty, web based learning, coalition marketing

1980-1990Employee recognition, Market Research and events

1960-1970Expands to include Travel and focuses on Sales and Employee incentives

1950Founder Guy Schoenecker starts BIW as a jewelry and merchandise company for promotional needs

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Our Logo

• It's abstract.The design engages the imagination. It has been interpreted as a set of wings and implies movement and upward motion.

• It ascends.We are hired to help our clients increase revenue, market share, or new product/service activations. Business leaders want things to go up.

• It's lighthearted.Whenever we engage participants - through incentive, learning recognition and reward programs - we design the experience to be positive and fun.

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Our Mission

To produce measurable results for our clients by driving & sustaining engagement with their employees, channel partners & consumers.

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Creating a High Performance Culture

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Our Vision

BI WORLDWIDE’s current revenue being $430,000,000 - To have BI WORLDWIDE revenue of

$850,000,000 by 2017.

To be our industry’s thought leader in behavioral economics & engagement.

To expand our business in North America, Europe, China, Australia & India and open up in South

America by 2015.

To be a very cool & fun place to work.

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Our Values

• Service well done. • Innovate or perish. • Fast is better than slow. Action is better than talk. • Never give up. • In it for the long haul. • Play nice in the sandbox. • Change is inevitable... so get on with it. • Don’t be cocky. • Help each other. • It’s not all about us. • Work hard, play hard, celebrate.

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BI WORLDWIDE Overview

• Synopsis– Privately held: $425 million in

sales– Global business improvement

company focused on:• employee engagement• sales and channel effectiveness• promotional marketing

– 60+ years of experience

• Resources– More than 1,200 associates– Headquarters in: Australia,

Canada, China, India, United Kingdom and United States

– Global coverage of rewards redemption through partnerships

• Awards & Certifications– Malcolm Baldrige National Quality

Award– ISO 9001:2008 Certified– SAS 70 Type II Audit– Telly Award Winner

– New York Festival Winner– Brandon Hall Silver Learning

Award– 2011 HR Product of the Year –

HR Executive Magazine

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Our global presence

Headquarters(full service – design, implementation, technology, customer service)

• Minneapolis• Vancouver

• Miami• London

• Bangalore• Shanghai• Melbourne

Regional Offices • Berlin • Chennai • Singapore• New Delhi

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• Four Core Principles:

Discovery Understand the client Understand the objectives Understand the audience

Design Design a solution that

addresses the issues and requirements

Design a creative direction/theme/promotional approach for the opportunity

Design a ‘look’ and ‘feel’ for everything connected to the opportunity

Design program and then pre-test the solution

Evaluate all pricing

Definition Define and agree on the

details of the project Define and agree on the

roles and responsibilities Define and agree on

budgets Define and agree on

timelines Define and agree on

action items Define and agree on

review dates

Delivery Manage and deliver on all

areas of the defined project Manage all

agreed-upon supplier and third-party contacts

Manage changes as necessary Ensure customer satisfaction Conduct regular

reviews and updates Manage the budget Evaluate ROI

BIW Delivery ModelCornerstone of our business approach

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Sample of BI WORLDWIDE Global Clients

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India market opportunity/Our objectives

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We are in India…

DelhiSales/Servicing

MumbaiSales/Servicing

Bangalore

HQ ChennaiTechnology/Sales

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India Organization Bangalore | Chennai | Mumbai | New Delhi

Sales and BDBangalore, Delhi, Mumbai

Team of 4

Client ServicesBangalore, Delhi

Team of 2

Creative TeamChennaiTeam of 3

Admin/HR/Finance/Support StaffChennai, Bangalore, DelhiTeam of 8

Technology and DevelopmentBangalore/Chennai

Project ManagementBangalore, ChennaiTeam of 2

Project DevelopmentChennaiTeam of 22

Delivery TeamChennaiTeam of 8

QA & QCChennaiTeam of 8

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What we do

Our mission is to produce measurable results for our clients by driving & sustaining engagement with their employees, channel partners and consumers

EMPLOYEEBuild Employee Engagement

SALESDrive Sales & Channel performance

CONSUMERSCreate customer preference

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Loyalty Marketing

Interactive Promotions

Branded Merchandise

Privileges Program

Identify your best Customers

and build Loyalty and Repeat Sales

Consumer MarketingGive your CONSUMERS what they want and need

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Sales Incentives

Distributor / Reseller Programs

MDF & Co-op Management

Lead Generation

Research & Analytics

Build an efficientPartner

eco-systemthat fosters Trust

and Profitability

Communication

Sales & Channel EffectivenessGive your SALES CHANNEL the tools they need to succeed

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Employee Rewards & Recognition

Service Anniversary Awards

Referral Programs

Mobile Engagement

Wellness Programs

Safety Programs

Improve employee

Productivity, Satisfaction &

Retention

Employee Engagement & MotivationGive your employees more than a

paycheck

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Rewards Fulfillment Capability

Catalogue designing

basis program audience

Rewards Procurement

& Quality check

Warehousing of items

Offline & Online

redemption

Packaging & Dispatch

Management

MIS Preparation

Alliances with logistic partners, LFRS, B2B partners

Catalogue with Over 1500 items

E-commerce tie ups enabling quick TATFulfillment

Management

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Innovative technology

• G4/G5 – employee recognition / Sales incentives• PURL – Personalized URL for

nominations/anniversary• ME – Service anniversary platform• MAX – Channel incentives• Goal Quest – Sales incentives • AwardsLinQ – Catalog technology

• Proven, robust, industry leading technology

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Incentives/Loyalty needs in India are evolving with companies slowlyrealizing the importance and advantages of such strategies

Wave III

Advanced use of technology (mobile)

Greater usage of predictive analytics

Rewards to become more of a key

differentiator Rise of experiential loyalty

programs

Demand for solutions to track & monitor the effectiveness of R&R schemes

Demand for personalization of rewards Greater element of experience

Greater use of recognition

Wave I

B2CSimple consumer

schemes

B2E

Mostly routineAnnual

outings / celebrations

B2B

Discounting based approach, no targeting

Wave II

Greater tier-ization and segmentation of customers

Greater need to motivate employees / emphasize company’s goals & values

Greater demand for choice

Increase channel excitement Advent of points based

schemes

Source: Company interviews, secondary research, analysis

India current scenario

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companies, both across manufacturing and services, are investing in various loyalty/incentive programs

Type Major Industries Typical Spends On Programs1,2,3,4

FMCG 0.5% – 2% of sales

BFSI: Insurance, Credit Cards, Mutual Funds 1% - 1.5% of sales

IT 0.25% - 0.75% of sales

Retail: Apparel 0.5% - 1% of sales

Retail: Grocery 0.25% - 0.5% of sales

BFSI: Credit card companies 1% - 2% of sales

Hotels & Airlines 0.2% - 0.3% of sales

Services (IT / ITes, BFSI) Rs 1100 / employee / year

Manufacturing (Auto, Engineering) Rs 275 / employee / yearNote :

1. For actual costs incurred, does not indicate provisioning

2. Does not include initial set up costs, includes administration, communication and fulfillment costs includes spends on travel as part of incentive / loyalty program

3. Dedicated incentive travel budget has been excluded

4. Excludes discounts that would be given as part of regular schemes / sales

5. B2E spends are for white collar workers, excludes spends on parties

Incentives

Loyalty

Recognition

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Market scenario at a closer level

Competition amongst full service companies has increased

Loyalty,incentives

And Recognition

Rewards fulfillment

Loyalty Consulting, Analytics,

Tech

EdenredRedbox RewardsNetCarrotsPaybackE-commerce websitesRewards 360Benefits PlusMany local players

Cartesian consultingCequityRideauLoyaltyOneAimia

EdenredAimiaNetCarrotsGrassrootsSolutions Integrated BIWMyPerks/BenefitsPlus/QuadMo…

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Technology that will differentiate us

MerchLinq

Service Anniversary‘Me’

G4/QA Channel

G4/G5 recognition

Employee

Tech Platforms Stack for India

Mid size business

Large size business

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The Power of Recognition

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Impact on Employee Performance

Source: Corporate Executive Board

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How BI WORLDWIDECan Help

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Creating a High Performance Culture

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Recognition Framework

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Trends in Global Programs

• Consider differences for reward mix

• Encourage work/life blending

• Drive manager responsibility for recognition

• Provide individual choice in rewards

• Utilize price parity for awards by country

• Align phases with localization needs

• Allow personalization