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emc

powered bythesocialbusinessengine.com/

emc

powered bythesocialbusinessengine.com/

emc

FEATURING

TODD FORSYTHEV.P. of Conversation Marketing at EMC

LIZ BRIGHAMSr. Product Marketing Manager at Jive Software

Your Host

BERNIE BORGES

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emc

powered bythesocialbusinessengine.com/

emc

2010

EMC launched Jive-powered ECN – EMC Community Network…A

single destination for customers, prospects,

developers, and partners.

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emc

powered bythesocialbusinessengine.com/

emc

2013

EMC Community Look and Feel

• An uncertain economy and flat budgets changed EMC’s focus from customer loyalty to customer advocacy in order to continue fueling revenue growth.

• Gamification was added to increase community engagement.

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emc

powered bythesocialbusinessengine.com/

emc

Results/Takeaways

• Today the community features 280,000 members, an all-time high.

• Engagement with customers is up 50% year over year.

• Consumption of Video content is up 200% year over year.

To be a social business, executive support is best.

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emc

powered bythesocialbusinessengine.com/

emc

Jive Software

Jive allows the community to…

• See content & conversations

• Engage in peer-to-peer conversations

• Seamlessly discover people, community spaces, and content

Todd Forsythe – VP of Conversation Marketing at EMC

“Jive is the platform that really powers collaboration across community members.”

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emc

powered bythesocialbusinessengine.com/

emc

Learn More

• Watch Episode 4 – EMC Conversation Marketing

• Download the EMC Case study