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JIVE New Way Tour - Mark Yolton - SAP presentation - May 24, 2011 - San Francisco, CA
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The Power of Social Business at SAP
Mark Yolton Senior Vice President | SAP Community Network
© 2011 SAP AG. All rights reserved. 2
Let’s Talk...
SAP for the Uninitiated
Our Social Business Landscape
... with JIVE
Moving Forward
Reflecting Back ...
© 2011 SAP AG. All rights reserved. 3
Run Better with SAP – Leader in Enterprise SoftwareWe Help Organizations Do What They Do... Better
170,000customers
53,000Employees
25Industries
Number 1 Business Applications
Analytic Applications
Enterprise Mobile
SME
© 2011 SAP AG. All rights reserved. 4
SAP “Run Better” video
http://www.youtube.com/watch?v=MoZiztyYyDc
© 2011 SAP AG. All rights reserved. 5
JIVE is integral to SAP’s Social Business Architecture
Public By invitation Employees Only
© 2011 SAP AG. All rights reserved. 6
Massive, Open, Public Communities
Public By invitation Employees Only
SAP
Community
Network
© 2011 SAP AG. All rights reserved. 7
SAP Community Network: Large, Leading, Impactful Pioneering Social Business Best-Practices
~ 2.5 million members strong
> 200 countries and territories
~ 20,000 new members / month
~ 1.5 million unique visitors / month
> 4 million visits @ 20 million pages / month
> 250,000 have contributed (ever)
> 100,000 last year
> 2,000 annual top contributors
~ 4,000 posts / day in 360+ forums
~ 2 million topic threads @ 8M messages
~ 8,000 bloggers …
~ 100 SAP Mentors …
> 2 million quarterly newsletter impressions
© 2011 SAP AG. All rights reserved. 8
Tremendous Growth & Expansion of the
SAP Community Network (SCN)
2003 2005 2009 2011
Launch:
SAP
Developer
Network
100K
Members
Jive
Forums
Blogs 1M
Forum
Posts
2007
Launch:
BPX
Add
Wikis 1M
Members
Rebrand:
SCN
Launch:
Business
Objects
Community
University
Alliances
Community
Launch:
EcoHub
App Store
Career
Center
2.5M Members
1.5M UMV
>100,000
Contributors /
year
> 1M Newsletter
Subscribers
SAP Idea Place
Launch:
Code
Exchange
© 2011 SAP AG. All rights reserved. 9
Today…
SAP Community Network (SCN) is the
Social Network for SAP professionals
(covering developers, IT professionals, business process experts,
business users, business intelligence pro’s, professors and students)
delivering
to SAP customers, partners, employees,
and independent experts
S O C I A L
I N N OVAT I O N
S O C I A L
I N T E L L I G E N C E
S O C I A L
C O M M E R C E
S O C I A L
I N S I G H T
© 2011 SAP AG. All rights reserved. 10
SCN: The Social Network for SAP Professionals The Engine for Social Business Acceleration
SOC IA L PLATFOR M
ORC HESTR ATION
EN
AB
LE
RS
S O C I A L
I N N O V A T I O N
S O C I A L
I N T E L L I G E N C E
S O C I A L
C O M M E R C E
OU
TC
OM
ES
S O C I A L
I N S I G H T
C U L T U R E &
G O V E R N A N C E
P R O G R A M S
& R E W A R D S
T O O L S
© 2011 SAP AG. All rights reserved. 11
SCN Uses JIVE for Discussion Forums …since 2004
Discussion Forums
2004 Implementation
Now: 8M+ Forum Posts
>2M Forum threads
Peak: 6,000+ posts every day
100,000+ contributors per year
Most-popular area on SCN
Massive efficiency engine
(call avoidance via self-service)
© 2011 SAP AG. All rights reserved. 12
SCN Uses JIVE for Code Exchange
SAP Code Exchange
Developers share code snippets,
tools, extensions… with each other
Beta in 2009 …
Launched 2010
60+ Developer Projects
Integration with SCN and
Code Repository
“
© 2011 SAP AG. All rights reserved. 13
SCN Uses JIVE for SAP Idea Place
SAP Idea Place
Launched September 2010
Outside-in crowdsourced
innovations
Idea submission, discussion,
collaboration, improvement
Community voting
~10,000 users
>80 idea topics
>2,900 ideas submitted
>12,000 votes
>90 ideas delivered or in
product development
© 2011 SAP AG. All rights reserved. 14
SAP Runs Better with SAP Community NetworkHelping the SAP Ecosystem Do What They Do... Better
“SAP ranks in the top ten of "the world's most valuable
brands based on how they leverage social media to
interact with customers.”
- Charlene Li
The World’s Most Valuable Brands. Who’s Most Engaged?
“SAP Community Network perhaps illustrates the most
extensive use to date of social media by a corporation.”
- Aspen Institute“
“
- John Hagel and John Seely Brown
Business Week, 2008
“SAP has set the standard — certainly within the tech industry
— and offers a good example of the potential. SAP is one of the
leaders in the scale, diversity, and integration of its vast
ecosystem.”
“- John Hagel and John Seely Brown
in Business Week
© 2011 SAP AG. All rights reserved. 15
Restricted, Controlled-Member Communities
Public By invitation Employees Only
SAP
Community
Network
SAP
Collaboration
Workspace
© 2011 SAP AG. All rights reserved. 16
Collaboration Workspace on JIVE
Launched 2007
Collaboration Workspace
Secure IP controls
Trust
Initiated to enable product /
solution innovation
Selective sharing enables
frictionless exchange
50+ gated communities
50,000+ UMV
© 2011 SAP AG. All rights reserved. 17
Collaboration Workspace on JIVE BPX Community Roundtables
BPX Community
Roundtables
Launched 2007 & 2008
Private spaces for Partners,
Customers, and SAP Employees
Focused on specific outcomes
Help drive Customer and
SAP Roadmaps
© 2011 SAP AG. All rights reserved. 18
Collaboration Workspace on JIVESAP Docupedia
SAP Docupedia
Interactive crowd-sourced SAP
product documentation
Quality improvements based
on real-world expertise +
customer use-cases
SCN members find, view,
comment, and organize
Collaboratively improve
documentation quality and
completeness
© 2011 SAP AG. All rights reserved. 19
Collaboration Workspace on JIVESAP Premier Customer Network
SAP Premier Customer
Network
Launched 2011
Private, customized portals for
key customers + account team
Collaboration, communication,
document-sharing…
© 2011 SAP AG. All rights reserved. 20
Internal, Private, Employee-Only Communities
Public By invitation Employees Only
SAP
Community
Network
SAP
Collaboration
Workspace
SAP
Employee
Network
© 2011 SAP AG. All rights reserved. 21
SAP Employee NetworkFrom Past to Present
2009/10
1995-1997
Document Management &
Structure based on R/3 system
2005
SAP Corporate Portal
Based on SAP Netweaver; B2E
application integration & information
2007/8
SAPNet
Communication, Team
Collaboration & Self Services
1998
SAP Employee Network
Social Media, Enterprise Search,
Convergence
SAP Corporate Portal Re-launch
Enhanced UI and Personalization
© 2011 SAP AG. All rights reserved. 22
SAP Employee Network on JIVE …since 2009
40,000+ Unique
Visitors per month
Technology: Jive Social Business
Software 4.0
Key features: Discussions
Polls
Blogs
Groups
Communities
Social Networking
© 2011 SAP AG. All rights reserved. 23
Organizations +
Vertical Spaces
Departments
Organizations
Teams
Projects
Specific Events
Contained Campaigns
Physical Campus Locations
© 2011 SAP AG. All rights reserved. 24
Topics of Interest +
Horizontal Spaces
Broad Topics
Programs
Emerging Areas
Cross-Organizational
Cross-Topic
© 2011 SAP AG. All rights reserved. 25
Business Benefits & Member ValueAcross SAP’s Social Business Landscape
© 2011 SAP AG. All rights reserved. 26
But… Today’s Challenge (partial view)
© 2011 SAP AG. All rights reserved. 27
Dream: Single Social Collaboration Platform for all of SAPPublic, Gated, Internal … For social innovation, commerce, intelligence, insight +
SAP Community
Network
SAP Collaboration
Workspace
SAP Employee Network
© 2011 SAP AG. All rights reserved. 28
We Reached a Decision-Point on our Strategic Direction…
JIVE to under-pin all SAP
Communities:
Internal / employee
Controlled membership
External-facing / open
Massive migration
Modernization
Fully integrated
Continuous innovation
© 2011 SAP AG. All rights reserved. 29
Why JIVE? Leader in Social Collaboration Platforms
© 2011 SAP AG. All rights reserved. 30
Why JIVE? Able to Accommodate Our Current Massive Size + Growth Trajectory
Key Facts re:
SAP Community Network
>38M visits 2010
>220M pages viewed 2010
>11M visits Q1 2011
>3M unique visitors (Q1)
>43M pages viewed (Q1)
76% increase in search engine
traffic Q1’11 vs. Q1’10
>2M forum threads w/ >8M posts
Forum pages viewed >11M times
in Q1 alone
© 2011 SAP AG. All rights reserved. 31
Why JIVE? Robust & Reliable: Global Access w/ 24x7 Availability
© 2011 SAP AG. All rights reserved. 32
Why JIVE? Shared Vision of Social Business
xx
We believe…
© 2011 SAP AG. All rights reserved. 33
Why JIVE?Able to Support Our Future Growth Strategy
© 2011 SAP AG. All rights reserved. 34
Why JIVE? Constantly Evolving to Deliver Future Innovations
© 2011 SAP AG. All rights reserved. 35
Re-Cap
SAP’s 3-Tier Approach to
Social Business &
Community Engagement
Open / public / massive
Restricted / controlled
Private / Employee-Only
JIVE since 2004, with
significant expansions:
2007 … 2009 … 2010 … 2011
Massive migration & modernization
of our public communities platform
this year
Public
Gated
Private
© 2011 SAP AG. All rights reserved. 36
Parting Thoughts …
Social business is no longer optional,
emerging, differentiating
How you execute is…
Your customers, partners, suppliers,
and employees expect / demand
such access, tools, engagement
An ecosystem imperative
Social Business benefits are clear
Individuals & Companies
B2B … B2C … S-M-L-XL …
“Must do” … Now.
Thank You!
http://SAP.com
http://scn.sap.com
Mark Yolton | SVP
SAP Community Network
sap.com/techtour
© 2011 SAP AG. All rights reserved. 38
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