Elite Model Reality TV Sponsorship Package

  Introduction   Objectives   Programme Concept   Programme Processes   Programme Structure & Schedule   Criteria for Qualification   Applicant’s Picture Specifications   Benefits of Contesting   Benefits for the Winner   Media Partners   Benefits to the Media Partners   Press Conference

Impact85 Marketing & Communication ® 2008

Page Outline (cont’d)

  The Organisers   Target Sponsors   Sponsorship Structures and Opportunities   Benefits of Sponsorship   Letter of Agreement for Sponsorship   Appendix   Key Expertise

This is the first proposal submitted to sponsors based entirely on the Elite Model Reality TV Show. The objective is to develop a partnership with organizations using the tools of marketing and publicity for both parties’ benefits.

Elite Model Reality TV Nigeria©


About The Show

  The Elite Model Reality TV show aimed at bringing together different models from all parts of the federation in a contest that will produce the Elite model of the year that will represent Nigeria in the International Annual Elite Model Look competition in Paris. The contest is scheduled to run for a period of six weeks within which the winner will emerge.

  The Elite Model Reality TV show is being organized by Beth models, a Nigerian based modelling agency in conjunction with Elite model UK; one of the greatest modelling networks in the world, with thirty-six (36) agencies across the five continents and over eight hundred (800) top models currently under contract. Created in 1983, the Elite Model Look competition is the largest, most glamorous, and most prestigious modelling contest of its kind.


More About The Show

  The Elite Model Reality TV show is the first of its kind in Nigeria. The show is a talent hunt aimed at scouting, discovering, and gearing young women between the ages of 16 to 22 that want to make a career in the modelling world.

  Our primary aim is to make the dreams of these young women a reality by giving them the orientation and encouragement needed to keep them focused in a reality show setting.


What We Hope to Achieve

  To bring together models from across the federation in a contest that will produce one national winner, who will represent Nigeria in the International Annual Elite Model Look competition in Paris.

  To introduce a whole new dimension to the social and tourism sectors of the country.

  To uplift the emotional journey of young hopefuls to become tomorrows’ supermodels.

  To discover, nurture and promote new faces for the Nigerian beauty and modelling world.

  To provide measurable excitement for Nigerian TV Viewers   Provide cost saving opportunities for brands and advertisers on their

advertising and branding spend.


The Show: The Reality Concept

  There are talented models out there who haven’t been discovered yet, young ladies whose dreams are to become renowned models. Whose ultimate dreams are to make a significant impact in the international arena. We’ve decided to make dreams come true!

  The reality show comes with the adventure of a life time full of exciting times and mysterious challenges with an unknown outcome. This experience will truly be life changing for all involved, and at the end of the adventure will emerge one ultimate winner, winning one ultimate prize.


Programme: The Reality Concept (cont’d)

  The concept of this show does not rest on discovering outward beauty, it goes further by delving into the personal and psychological elements of the contestants’ lives including but not limited to intellect, temperament, staying power, weaknesses and so on. We will groom these young girls preparing them for the tough world that is modelling, present them to the general public as well as our in-house judges to pick the Elite Model of the year.

  What we came up with is an amazing idea of a modelling TV show that will captivate the public especially the younger generation, our concept is tagged the Elite Model Reality TV show Nigeria: simply because it is targeted at producing the Elite Model who will represent Nigeria in the Elite model Look, an international modelling competition in Paris.


Structure & Processes

Winner Emerges Elite Model of the

Year

Stage 1: Purchase & Submission of

Registration Forms

Stage 2: Regional Audition of all

contestants reducing the no to 24

Stage 3: Further screening of

contestants to 12

Stage 4: Public voting for 6 favourites

contestants thru sms & internet

Stage 5: The 6 contestants made it

into the house

Stage 6: 3rd weeks with 3 girls evicted & 3 girls left for the next

task

Stage 7: Last 3 girls, ready for their next

task abroad

Stage 8: Two girls evicted and the last girl emerges winner


Structure & Schedule

Stage 1: There will be a regional audition in four major states in Nigeria, auditioning date, time and location will be communicated to all applicants through their e-mail addresses. This is aimed at reducing the number of contestants to twenty four (24).

The contest will be in eight major parts.

Interested models are to indicate interest by purchasing the application forms which invariably makes them eligible to contest. Once the application is closed, the show starts.


Structure & Schedule (cont’d)

Stage 3: Our aim is to further reduce the number of contestants by half and this will be achieved through public opinions. Pictures and profiles of all twelve (12) applicants will be published in all our sponsoring media newspapers, displayed on the internet and constant advert placements via television and radio. The public will have the opportunity to vote for their favourites contestants via text messaging and the internet.

Stage 4: Finally, this is the kick-off stage where the public chosen six (6) favourites make it into the house to start the contest, our aim is to produce one Elite model of the year and to do this we will have to create avenues for the contestants to be evicted. Various tasks and challenges will be created daily and the weakest of all the in-mates get evicted on a weekly basis.


Stage 5: The third week into the contests. It is expected that three girls would have been evicted from the house, leaving three girls behind to continue with the contest of rigorous tasks and challenges.

It is important to state that at this stage the tasks gets tougher and more technical.

Stage 6: The next tasks for the last three housemates will be conducted outside the country. This is to expose the housemates to new cultures and the world around them. They are expected to stay two weeks outside the country and complete their tasks.


Structure & Schedule (cont’d)

Stage 7:

The last girl standing emerges the Elite Model of the Year and she emerges the ultimate winner, winning the ultimate grand prize.


Criteria for Qualification

To qualify for the contest, contestants are expected to meet the Following requirements:

  Purchase of registration form which makes them eligible to contest.   Should be between the age of 16 – 22 years old   Must be physically fit, in excellent physical and mental health   Must be at least 5ft 8 inches tall.


Applicant’s Picture Specifications

  Professional Pictures are NOT necessary   We want to see NATURAL photos where we can see your bone structure.   The photo submitted alongside your application needs to be a FRONT FACING

headshot.   Try to RELAX your face, do not smile or pout!   Keep hair as natural as possible, and must be swept back away from the face.   Please DO-NOT wear make-up or any accessories etc.   In a side profile we need to see the jaw line, hair needs to be kept away from

the face.   Photo's need to be in COLOUR with no digital enhancements or re-touching.   Do not submit a body shot, we will contact you if necessary.   Avoid wearing baggy clothes and simply stand up straight with your shoulders

back.


Benefits of contesting

  High level of exposure in Nigeria   A chance to live your dream   Rub shoulders with celebrity   Win great prizes


Benefits to the Winner

  High level of exposure in the Modelling world   Opportunity to participate in the Elite Model Look competition in Paris   A brand new Car   Cash prize of N1m   Free trip to South Africa or Paris   One year modelling contract for a prestigious magazine   Front cover appearance on any notable magazine


Target Sponsors

  Telecommunication   Telecoms operator   Government (Min. of Trade &

Investment, Min. of Tourism)   The Media Houses   Airlines Operators   Hospitality Industry (Hotels, Resorts

etc)

  Financial Institutions   Automobile Companies   Breweries   Oil & Gas Industry   Manufacturing   Food & Beverages   Fashion Industries


Sponsorship Structure and Opportunities

The sponsorship opportunities for this groundbreaking event are numerous. All finalized sponsorship agreements with Beth Modelling Agency and Impact85 Marketing & Communication Nigeria Limited will also be sent to Elite Model Look for approval.


Benefits of Sponsorship:

  Top billing on all advertising activities.

  Branded T-shirt with sponsors’ name and logo.

  Branded carrier bags with sponsors’ name and logo.

  Sponsors’ name and logo on all innovative gift packages.

  Named as principal sponsor in the Elite Reality TV Show.

  Sponsors’ name and logo on website.

  Event venue branding with sponsors’ name and logo.

  Name and logo on all press releases.

  Sponsored Marketing Director or Managing Director will close the event and present the winner with her benefits.


Benefits of Sponsorship (cont’d)

  Sponsorship brand building and awareness   Media exposure   Complimentary framed art poster   Sponsor will have the opportunity to reach out to the most active target

market   Increase mind share of the company’s product


Sponsorship Fee Sponsorship fee is N200,000,000.00 (Two Hundred Million Naira)

If interested, please contact the management agency, Impact85 Marketing & Communication Nigeria Limited on any of our telephone numbers and we will provide you with all the relevant information needed for your organization to become the sponsor of the Elite Model Reality TV Show.


Media Partners

The media partners here refer to print media that will give publicity to the show. The media channels in print are:

  ThisDay newspaper   ThisDay Style   Guardian Newspaper   City People magazine   True Love Magazine   Genevieve Magazine   Ovation Magazine


Media Partners- Audio

This refers to the radio stations that will give quality and constant advertisement and also generate awareness of the programme. The following are radio stations to be used nationwide:

  Cool FM   Rhythm FM   Ray power   Star FM   Cosmo FM – Enugu   BCA – Abia

  Plateau Radio – FM   Hot FM – Abuja   Treasure FM - PH   Kano Radio FM   Prime FM – Kaduna   CRBC FM – Calabar


Media Partners- Audio-visual

This refers to the various stations that will air the show both locally and internationally.

  DSTV   NTA   AIT


Benefits to Media Partners

The media partners get the following benefits:

  Sponsors’ name or logo on promotional brochure

  Display your pop-up stand at the venue of the event

  Right to be named media partner on all promotional materials including website


Media Partners Sponsorship

  Consistent and regular use of medium to promote event.

  Discounted rate on all advert placements

  Good positioning on all print media

  Quality prints of all adverts


Press Conference

Press conferences will be held between the host, Beth Model Agency and various media houses. The major objective of this is for the public to hear first-hand information about the show from the inception to completion.


Our Contact Details

Impact85 Nigeria Limited ABB House 46 Industrial Avenue Ilupeju - Lagos. GSM Numbers: (234) 8085322001 – 2 Land Phone: (234) 1 8504191 E-mail: [email protected]


Business

Elite Model Reality TV Sponsorship Package