Second Annual The Reality of FASHION The Reality of AIDS 2014 Sponsorship Deck- NY Fashion Week

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We hope that you find our sponsorship brochure beneficial The Reality of FASHION The Reality of AIDS Second Annual New York Fashion Week Runway Show, exciting, interesting, and most importantly, an event that your company or brand would love to be a part of. Our goal for The Reality of FASHION The Reality of AIDS 2014 is to each year present a one of a kind celebrity New York City Fashion Week runway event. For the last RFRA over 27 female reality stars and celebrities that have appeared on reality television walked the runway in honor of HIV/AIDS. With a turnout of 400+ and over 12 sponsors we could not have asked for more. For 2014 we plan to take RFRA to the next level with a runway filled with both male and female celebrities to truly raise AIDS Awareness and Funds. This event will combine all aspects of what truly make a celebrity event breathtakingly unique: • Extreme Press Coverage and Attendance • A Star Studded Evening Both Attendee Wise and On The Runway • Awe-Inspiring Designer Fashions • An Exciting Runway Show • One Unforgettable Evening! Sponsorship packages are 50% off for early bird special until December 30th 2013. A brief letter is not enough to fully define our intentions for such an outstanding event, express our level of excitement for this project, nor does it demonstrate our company’s talent. As such, I look forward to hearing from you so that we may further discuss how we can bring this partnership and your sponsorship participation to fruition. If you have any questions we can be reached at 1.877.841.7244 or via-email at mtatum@beautifulplanning.com . We look forward to working with you, and if the below packages do not fit your needs; we are open to discussing any way in which we may be able to accommodate you and customize one for your company. Thank you in advance for your time and consideration Monique Tatum President & CEO BEAUTIFUL PLANNING MARKETING & PR

Text of Second Annual The Reality of FASHION The Reality of AIDS 2014 Sponsorship Deck- NY Fashion Week

  • SPONSORSHIP BROCHURE Second Annual The Reality of FASHION The Reality of AIDS A NEW YORK CITY CELEBRITY FASHION WEEK EVENT Friday September 5th 2014 www.realityontherunway.com THE REALITY OF FASHION / THE REALITY OF AIDS 1
  • TABLE OF CONTENTS 03 04 06 06 07 07 08 09 10 INTENT LETTER EVENT OVERVIEW TITLE SPONSORSHIP GRAND SPONSORSHIP GOLD SPONSORSHIP SILVER SPONSORSHIP FACTS SPONSORSHIP CONTRACT TERMS & CONDITIONS THE REALITY OF FASHION / THE REALITY OF AIDS 2
  • INTENT LETTER We hope that you find our sponsorship brochure beneficial The Reality of FASHION The Reality of AIDS Second Annual New York Fashion Week Runway Show, exciting, interesting, and most importantly, an event that your company or brand would love to be a part of. Our goal for The Reality of FASHION The Reality of AIDS 2014 is to each year present a one of a kind celebrity New York City Fashion Week runway event. For the last RFRA over 27 female reality stars and celebrities that have appeared on reality television walked the runway in honor of HIV/AIDS. With a turnout of 400+ and over 12 sponsors we could not have asked for more. For 2014 we plan to take RFRA to the next level with a runway filled with both male and female celebrities to truly raise AIDS Awareness and Funds. This event will combine all aspects of what truly make a celebrity event breathtakingly unique: Extreme Press Coverage and Attendance A Star Studded Evening Both Attendee Wise and On The Runway Awe-Inspiring Designer Fashions An Exciting Runway Show One Unforgettable Evening! A brief letter is not enough to fully define our intentions for such an outstanding event, express our level of excitement for this project, nor does it demonstrate our companys talent. As such, I look forward to hearing from you so that we may further discuss how we can bring this partnership and your sponsorship participation to fruition. If you have any questions we can be reached at 1.877.841.7244 or via-email at mtatum@beautifulplanning.com. We look forward to working with you, and if the below packages do not fit your needs; we are open to discussing any way in which we may be able to accommodate you and customize one for your company. Thank you in advance for your time and consideration Monique Tatum President & CEO BEAUTIFUL PLANNING MARKETING & PR THE REALITY OF FASHION / THE REALITY OF AIDS 3
  • EVENT OVERVIEW ABOUT THE REALITY OF FASHION THE REALITY OF AIDS Male and Female Reality Stars and celebrities that have appeared on reality television will join forces on September 5th 2014 in New York City to walk the runway for this second annual event. The goal of the evening is to raise both awareness and funding that will directly benefit the 2014 AIDS organization of choice. There is an estimated 300,000 people within the U.S., that are affected with HIV/AIDS, and do not know it. Our goal is to raise $1 to represent every single one of those people, increase awareness, and work to end this devastating epidemic. The Reality of FASHION The Reality of AIDS will feature two designers, one womens couture designer and one mens designer whose pieces will be sold online following the event with a hefty portion of the proceeds being added to the AIDS Fundraising goal. All pieces will be modeled by reality stars and celebrities. The event will accommodate approximately 400 people in person which will include celebrity attendees, athletes, well known music artists, and societies elite. An estimated additional 100 attendees will be mainstream media for Television, radio, print magazines, newspapers, online & more. THE REALITY OF FASHION / THE REALITY OF AIDS 4
  • EVENT OVERVIEW WHY SPONSOR? Join us at The Reality of FASHION The Reality of AIDS 2014 to connect with hundreds of qualified consumers or prospects, and network fashion, luxury, lifestyle and entertainment leaders from across the US in exclusive settings. Connect your brand directly with celebrity names and faces that will assist in immediate growth. As a sponsor, this event offers a focused opportunity to promote your products and services to top industry media contacts and key lifestyle driven consumers for an extremely large market size. Much more than standing around in a remote exhibit hall, various levels of sponsorship offer numerous opportunities to promote attendee relationships and are suited to fit every companys budget and need. This year, as part of our sponsorship packages, ALL participating sponsors will have the opportunity to promote their products, organization, brand or teams in an intimate, relaxed environment before the event even begins! These opportunities include promotional use photos of reality stars holding products, stars tweeting promotional messages about brands, exclusive executive photos and cocktail hours with celebrities and more. The Reality of FASHION The Reality of AIDS will be promoted to thousands of customers and prospects through a series of magazine advertisements, radio promotion, online promotional reality star studded video speaking about a world without AIDS, online advertising, direct mail, social networking websites and email promotions. We hope youll join us for what promises to be an unforgettable event! ABOUT THE VENUE The Dimenna Center is a spectacular 20,000-square-foot venue offering a variety of beautiful, welcoming special event spaces for Fashion. Designed by renowned architecture firm H3 Hardy Collaboration Architecture, the facility meets the diverse needs of the New York City Social scene with seven flexible rooms. Shows that have previously taken place here include numerous Mercedes Benz Designers, Mary Kate & Ashley Olsen and more. THE REALITY OF FASHION / THE REALITY OF AIDS 5
  • SPONSORSHIPS Title Sponsorship $40,000 (One Available) Name above Event Title with logo lock-up, i.e. YOUR BRAND NAME and BPMPR present The Reality of FASHION The Reality of AIDS Category Exclusivity Logo placement at the event via Step and Repeat Recognition on Event Invite Recognition within all Event Email Blasts. Email blasts are sent by Living Social, Lifebooker, BPMPR, Ticket Annex and more. Printed offer and logo inclusion on print at home tickets for the event Brand or Company name inclusion in participating Celebrity Tweets Video spot / logo inclusion on Event Video Screens Inclusion of promotional materials/ thank you in post-event mailing and email blasts On-site activation/Sponsor managed product display table at event for engagement Logo inclusion within all Print Advertising Sampling/placement opportunity in VIP & attendee gift bag Logo inclusion within all Web Advertising 20 priority seating tickets to the event with celebrity gift bag included Logo placement on Event website with clickable URL 4 front row seats to the event with VIP backstage cocktail hour access to meet and greet celebrities. This includes a celebrity gift bag for each and access to the celebrity gifting suite. Logo placement and recognition from the runway at the Event Opportunity for executives to speak at the event Inclusion within all event press and marketing materials Full page ad within seated event brochures THE REALITY OF FASHION / THE REALITY OF AIDS Exclusive photos from the show and branded video following the show with rights for marketing use. Email list access for all associated attendees for post-show promotion. 6
  • SPONSORSHIPS Grand Sponsorship $20,000 (Three Available) Category Exclusivity Logo placement at the event via Step and Repeat Recognition on Event Invite Recognition within all Event Email Blasts. Email blasts are sent by Living Social, Lifebooker, BPMPR, Ticket Annex and more. Logo inclusion within all Print Advertising Logo inclusion within all Web Advertising Logo placement on Event website with clickable URL Logo placement and recognition from the runway at the Event Inclusion within all event press and marketing materials 1/2 page ad within seated event brochures Printed offer and logo inclusion on print at home tickets for the event Brand or Company name inclusion in participating Celebrity Tweets Video spot / logo inclusion on Event Video Screens Inclusion of promotional materials/thank you in postevent mailing and email blasts On-site activation/Sponsor managed product display table at event for engagement Sampling/placement opportunity in VIP & attendee gift bag Exclusive photos from the show and branded video following the show with rights for marketing use. 8 priority seating tickets to the event with celebrity gift bag included 2 front row seats to the event with VIP backstage cocktail hour access to meet and greet celebrities. This includes a celebrity gift bag for each and access to the celebrity gifting suite. Gold Sponsorship Silver Sponsorship Recognition on Event Invite Logo placement at the Event via signage $15,000 ( Three Available) Recognition on Event Email Blast. Email blasts are sent by Living Social, Lifebooker, BPMPR, Ticket Annex and more Sampling/placement opportunity in VIP gift bag+ attendees gift bag Inclusion within all press communications and marketing materials Logo placement at the Event via Step and Repeat 1/4 page ad within seated event brochures Exclusive opportunity to submit a person as filler model to walk the runway as a part of the show with celebrities. On-site activation/ Sponsor managed product display table at event for engagement Clickable Logo placement on Event website Video spot / logo in