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This presentation accompanied the "Crafting Business Plans for Social Good Startups" class with instructor Sang Lee, where attendees were able to learn how to transform their ideas into working business plans.
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ELEMENTS OF A BUSINESS PLAN
Purpose of a Business Plan
1
Acts as a dynamic roadmap for operating
and growing your business
2
Keeps your team on the same page at all
times
3
A well-written business plan is often one of the
first things investors want to see
Key Elements
Executive Summary
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2
3
4
5
6
7
8
Investment Highlights
Business Strategy
Brand & Marketing Strategy
Company StructureIndustry & Regulatory AnalysisFinancial OverviewExit Strategy
4
A concise description of the company and the
service or product it aims to provide
Why the company was founded and what specific
needs the product addresses
Where the company is located, when it was
founded, legal structure, ownership info
This is often the only
read section of the plan.
Keep it concise but
informative.
!
Executive Summary
As the value proposition, this section highlights reasons that investors should be interested in your business. Examples include but are not limited to:
A strong growth market
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2
3
Novelty of the product or service
Flexible Execution Paths
!Think of this
as the “pitch” of your
business plan. Highlight
everything that would
attract prospective investors.
4 Revenue Generation
Investment Highlights
Strategic OverviewThis segment should be a high-level overview of your company’s strategic position within its industry.
o How the company’s service creates value
o Why your company will attract clienteleo Address whether there is a gap within
the industry that your company will be able to fill
o Potential risks and how you will overcome them
Product DescriptionThis section should elaborate on the product overview included in the Executive Summary.
o Comprehensively break down and explain the unique features of your product.
o Images should be used to give investors a clear understanding of the product provided by your company
1 2
Business Strategy
Describe the industry in which your company operates
o Market Sizeo Historic &
projected growth
o Current Trendso Potential
evolution
Overview of primary target market
o Sizeo Demographics
Market Analysis Market Penetration
Describe major competitors as well as any barriers of entry
Strategic position of your companyo Competitive
advantageso Market
opportunitieso Product pricing
(demand, competitive, cost-plus, etc.)
Brand Creation
Explain how your company will build viewership, followers, and engagemento Client acquisition
strategyo Conferences and
networkingo Social media
Brand Marketing
o This section is flexible and should accurately reflect how your company is organized
o Explain why the company is structured the way it is
o Delineate the responsibilities and functions of each team
o Highlight management team’s experience
Position
Relevant Experience
Position
Relevant Experience
Position
Relevant Experience
Company Overview
Industry Regulations / Regulatory Hurdles
o Regulatory barriers to the company’s entry
o Explain how your company will comply with regulations
o Describe any operational or cost impact of the compliance process
Regulatory Overview
Pro Forma Projections
o Forecasted incomeo Historical financial
datao Drivers of revenueo Forecasted balance
sheetso Forecasted capital
expenditure budgets
Pro Forma Projections
Exit Strategies
o Merger, acquisition, or IPO
o Each strategy should be thoroughly explained and realistic
Financial Overview
What to Avoid
Poorly Written1
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Inconsistent FormattingVague or Too Detailed
Unrealistic Assumptions
Inadequately Researched
Doesn’t Address Risks
Ignores Competition
Merely Describes Instead of Plans
@RoCSpeaks
facebook.com/ReturnOnChange
Centre for Social Innovation601 West 26th Street325-21New York, NY 10001
www.returnonchange.com
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