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1-(800)-LOUDOUN biz.loudoun.gov 1
How to Create
Effective Annual Reports
On a Shoestring Budget
1-(800)-LOUDOUN biz.loudoun.gov 2
WHY?
Storytelling
Accountability
Fundraising
Brand Awareness
1-(800)-LOUDOUN biz.loudoun.gov 3
PRINT, DIGITAL OR BOTH?
Print Digital
PRO CON
• On-the-go
communication
• Email open rate
• Easy to share • Lack of clicks
• Interactive and
engaging
• Cost of
production
PRO CON
• Unexpected • Must be
beautiful
• Has staying
power
• Considered a
waste
• Tactile/deeper
experience
• Cost of printing
and postage
1-(800)-LOUDOUN biz.loudoun.gov 4
EFFECTIVE ANNUAL REPORTS THANK SUPPORTERS
oklahomacenterfornonprofits.org
1-(800)-LOUDOUN biz.loudoun.gov 5
EFFECTIVE ANNUAL REPORTS THANK SUPPORTERS
Bcaci.org
1-(800)-LOUDOUN biz.loudoun.gov 6
EFFECTIVE ANNUAL REPORTS TELL A STORY
Wkkf.org
1-(800)-LOUDOUN biz.loudoun.gov 7
EFFECTIVE ANNUAL REPORTS TELL A STORY
NPCC Annual Report 2016
1-(800)-LOUDOUN biz.loudoun.gov 8
EFFECTIVE ANNUAL REPORTS SHARE FINANCIALS
1-(800)-LOUDOUN biz.loudoun.gov 9
EFFECTIVE ANNUAL REPORTS ARE VISUAL
1-(800)-LOUDOUN biz.loudoun.gov 10
EFFECTIVE ANNUAL REPORTS GIVE A CALL TO ACTION
1-(800)-LOUDOUN biz.loudoun.gov 11
EFFECTIVE ANNUAL REPORTS GIVE A CALL TO ACTION
1-(800)-LOUDOUN biz.loudoun.gov 12
BUT WE DON’T HAVE MONEY!
FreeImages.com/Zxuzsa N.K.
1-(800)-LOUDOUN biz.loudoun.gov 13
THERE ARE LOTS OF WAYS TO SAVE
Shop Around
In-Kind Donations
Volunteers
Interns
On-line Options
Templates
1-(800)-LOUDOUN biz.loudoun.gov 14
BUT STILL GET NOTICED
1-(800)-LOUDOUN biz.loudoun.gov 15
CHANGE IT UP
1-(800)-LOUDOUN biz.loudoun.gov 16
ALWAYS POST TO YOUR WEBSITE
1-(800)-LOUDOUN biz.loudoun.gov 17
DIGITAL SHOULD BE INTERACTIVE
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FOLLOW THE DATA
• Monitor Internet traffic
• Unique links
• Pages that have an uptick
• Bitly
• Number of returns
Use the data to make next year’s report that much better
1-(800)-LOUDOUN biz.loudoun.gov 19
THANK YOU
Join the Loudoun County Economic
Development LinkedIn Group
Follow @LoudounBiz
Contact me if you are:
• Adding staff and need more
office space.
• Active on social media and
want to takeover our
Instagram account for a day.
571-258-3529
