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Presentation given December 2009 to Witec Alberta, an industry association supporting the wireless and telecom industries.
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Creating Buzz on a Shoestring Budget
December 03, 2009by Doug Lacombe, MBA
“Public Remarkvertising”
• Advertising
• Marketing
• PR
PAID
EA
RN
ED
PR Toolkit
• Press releases• Journalist outreach• Photo wire• Webcasts/webinars• News conferences• Media kit
• SMPR/Blog• Blogger outreach• flickr• Webcasts/webinars• Virtual media tours/demos• Online MediaRoom• Twitter• Facebook fan page
Traditional Digital
Video didn’t kill radio
• Website
• Newsletter
• News releases
• Photos• MSM• Earned/
Paid
• Self-publishing
• Videos
• Events
• Social media
Integrated platform
Is it right for me?
Does SM fit your business?
Social media basics
– Cocktail party metaphor – General categories of social
media sites are: • Social Networking (Facebook,
MySpace) • Video (YouTube, Vimeo) • Photos (flickr, twitpic) • Audio (podcasts on iTunes) • Blogging (hosted service
versus free consumer-grade) • Micro-blogging (Twitter,
Yammer)
•Social Media Adoption Curve
• education
• observation
• broadcast
• participation
• relationships
• collaboration
• social media experience• November 2008
• 1-way → 2-way
• take value → add value
Strategic framework
The social media BUMPP
• Brand• Understand• Monitor• Policy• Participate