ECOMMERCE SERVICES FOR THE SUCCESS AND GROWTH OF YOUR ONLINE BUSINESS

eCommerce is a highly competitive territory with dozens of online stores going live each day. Since your competition isn’t merely against businesses. In your own geographical territory, you need to back it up with the right eCommerce web solutions. Your store needs to stand out and offer customers a wholesome shopping experience ensuring a long-term relationship and growth for your store. This is where you need to subscribe to eCommerce services from a reputed eCommerce consulting company who will carry out a detailed research for your business model and take necessary steps to improve the performance of your online store.

Important eCommerce Services

•Search Engine Optimization – The majority of the traffic to your online store comes via search engines. Thus, you need to optimize the website to gain higher rankings in the search engine results pages popularly known as the SERP. For this, you will need to optimize the keywords, the Meta data such as description and page title. eCommerce consulting firms carry out a detailed keyword analysis to find out the targeted keywords and key phrases. They write a unique description for all the pages which makes them rank high on the search engines and helps your online business grow substantially.

•PPC Campaign – Pay per click campaign is one of the most effective ways to increase the traffic to an online store and the conversion rate of the visitors as well. Here, you will have a link back advertisement placed against a highly targeted keywords or key phrase on search engines, websites and social networking platforms. This ensures high quality traffic to your website that is most likely to shop for products and services online. The PPC campaign needs to be regularly monitored for its success and the changes need to be made to ensure majority of clicks result in end sales.

•Affiliate Marketing – This is one of the most effective ways to promote an online store without having to incur any costs to start up with. A good consulting company will help you tie up with affiliate websites which will market your products and services. Under this model, the third-party websites will showcase your products on their website. When a customer reaches your website through them and purchases a product or a service, you will share a percentage of the revenue with them. There are lots of applications and tools through which you can track the performance of the affiliates.

•Social Media Marketing – All of us are aware of the popularity of social media websites such as Facebook, Twitter and Google Plus. These sites also act as great marketing platforms for the eCommerce stores, as you cannot only sell products and services, but you can also interact with the customers in real-time. eCommerce service companies leverage these platforms to promote online store by understanding the pulse of the market. They promote products and services in such a way that it goes viral in the platform resulting in higher sales and revenue. Apart from this, it is possible to create a dedicated fan base of the store on such social networking platforms.

Hiring an eCommerce consulting company isn’t easy as there are lots of them in the market that makes tall claims. You need a company having comprehensive knowledge of all kinds of eCommerce web solutions ranging from development of an online store to its promotion. Take a look at the range of eCommerce services that they offer as you need to look for solutions under a single roof instead of knocking multiple doors to manage an online store.