Growth Hacking for eCommerce

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  1. 1. Growth Hacking for e-Commerce
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  3. 3. thinking outside the box to experience viral growth
  4. 4. Efciency Systematic experimentsSales over brandScalabilityStability of growth
  5. 5. Why marketing projects do not succeed? Implementation of the plan is not enough. Marketer does not operate in a vacuum. We have to adapt.
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  7. 7. Myth: Client knows the problem.Myth: Agency knows solution.
  8. 8. Reality Problem - what problem should we choose? Solution - how to solve the problem? How and what to pay when you do not know what is to be done?8
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  10. 10. Case: PayPal When Paypal gured that eBay was their key distribution platform, they came up with an ingenious plan to simulate demand. They created a bot that bought goods on eBay and then, insisted on paying for it using PayPal. Not only did sellers come to know about the service, they rushed onto it as it already seemed to be getting popular. The fact that it was way better than every other payment mechanism on eBay only helped repeated usage.
  11. 11. AirBnB
  12. 12. Growth enginegirlsname04@gmail.comAfter posting four ads on craigslist in three weeks, I received ve identical emails from two young ladies who are raving fans of AirBnB and spend their days emailing craigslist advertisers.
  13. 13. Growth engine - Mint Landing page for each word associated with nancial Testing texts, the list of functions Collecting phone numbers Over 20 k records prior to the start
  14. 14. Mint landing page
  15. 15. Mint landing page
  16. 16. Mint landing page
  17. 17. Dropbox Video MVP - increase signups in the beta from 5 000 to 75 000 in 24 hours! 100 000 users before launch. Several million in 1.5 mo from launch 35% of the reference program 20% of the shared folders and shared les
  18. 18. Growth engine rst pair free
  19. 19. Viral Growth Engine Results: Within 1 month Close to 10 000 collected comprehensive datasets about users Database of over 40 000 e-mails
  20. 20. Viral Growth EngineTrafc Sources WOMMWeb siteRegistrationCall your friendsRegistration friendsShipping gadget
  21. 21. Growth Engine - Zero Moment of Truth
  22. 22. Tim Ferris how to create content Research Topics Opinions Bestseller lists Search phrases Writing a book Optimizing inside supermarkets
  23. 23. How to (Really) Make $1,000,000 Selling E-Books Real-World Case Studies
  24. 24. How to Uncover the engine of growth? "Learning" as the oldest excuse the lack of effects a new concept - validated learning - Model Lean Startup
  25. 25. Measurable goals Example: Goal: Increase DAU (daily active users) Sub-goal: Increase content creation x2
  26. 26. A/B testing in VitaLab+19%http://
  27. 27. A/B testing in the long term
  28. 28. Remember Growth Hacking marketing mechanism for scaling business: engine of growth Exploring the engine of growth hypothesis Testing optimization indicators28
  29. 29. About Divante Full-service e-Commerce Agency. Our blog: Twitter: Slideshare: DivanteLtd E-Commerce Case Studies ecommerce-case-studies-numbers-inside 29
  30. 30. Divante Full-service e-Commerce Agency Magento / UX / eMarketing