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e Marke'ng
Aravind.T.S www.aravindts.com
M-‐Commerce • The use of a wireless terminal, such as a mobile phone or personal digital assistant (PDA), and a network to access informaCon and conduct transacCons that result in the transfer of value.
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What is e-‐Business?
• E-‐Business presents a broader dimension of e-‐Commerce as it represents the use of electronic technology, especially web and other network technology, for business.
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Useful Terminology Business automaCon • A contact manager, job acCvity and job tracking system
that allows fast and flexible communicaCons with a mobile workforce.
Content Management System • A soLware package that creates and maintains content on
a website by providing a set of tools for crea4ng, ediCng and publishing the web pages and directories that makes up a website.
E-‐CRM (electronic Customer RelaConship Management) • An integrated sales, markeCng and service strategy that is
used to idenCfy, aNract and retain an organisaCon’s customers through innovaCve Internet technology.
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Useful Terminology eMarketplace (electronic marketplace) • An online trading forum where companies buy and sell products
and services using different trading and purchasing mechanisms, including catalogues, aucCons, reverse aucCons, requests for quote (RFQ) and requests for tender (RFT).
eProcurement (electronic procurement) • A business-‐to-‐business (B2B) purchasing system that offers
electronic purchase order processing and enhanced administraCve funcCons for buyers and suppliers.
Extranet • An intranet parCally accessible to authorized outsiders. Whereas
an intranet resides behind a firewall and is accessible only to people who are members of the same company or organisaCon, an extranet provides various levels of accessibility to outsiders.
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Requirements for e Marke'ng • Web HosCng
– Domain Name Services – Storage and Backup – Server Speed and Reliability – Management InformaCon – Security – Technical Support – Advanced SoluCons – Pricing
• SelecCng an Internet Service Provider – LocaCon – Price – Internet Tool Kit
• Broadband Internet Access – Narrowband – ISDN (Integrated Services Digital Network) – Broadband
• Faster Uploads and Downloads • Affordability • Speed • Constant Internet Access • Reliability
• Internet Security – Internet Security SoLware – AnC-‐Virus SoLware – Firewall
• Privacy Policy – The Privacy Amendment
(Private Sector) Act 2000 – Legal statement – Data sharing – Log files – Email addresses
• The Spam Act 2003 – Spam Act 2003 – Spam Act 2003: A pracCcal
guide for business
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eMarkeCng Costs
• plan your eBusiness iniCaCves. • Search Engine OpCmisaCon (SEO) • Online AdverCsing • Cost Per Thousand (CPM) – Cost per Thousand is the price paid by adverCsers to a website to display a banner adverCsement one thousand Cmes. The "M" in CPM represents the Roman numeral for 1,000.
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eMarkeCng Costs
• Cost per Click (CPC) The price paid by adverCsers to acquire a single customer and occurs
when a user clicks on an adverCsement and is transferred to the organisaCon’s website.
• Cost per lead or sale New technology allows a click on an adverCsement to be traced back to
the originaCng website. • Sponsorship Flat fee – Approximately Rs.100 to Rs.10,000 per month, depending on
the type and popularity of website or email. • Email MarkeCng • Costs for permission email markeCng vary depending on the email
format and size, the quanCty of recipients, the level of reporCng and addiConal services required.
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THANK YOU
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