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Challenge ! Customers are often frustrated with how corporates communicate with them ! Corporates have difficulties to identify value propositions when they approach their customers The presentation gives you a high-level overview how to actively engage with your customers.
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ADAPT OR DIE VENTURES LTD
DesignThinkingEssentials TEAM
CUSTOMER CONNECT
PROCESS
HOW TO ACTIVELY CONNECT WITH YOUR CUSTOMERS
Donnerstag, 31. Oktober 13
DESIGN THINKINGESSENTIALS ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
2
Challenge! Customers are often frustrated with how
corporates communicate with them! Corporates have difficulties to identify
value propositions when they approach their customers
Donnerstag, 31. Oktober 13
DESIGN THINKINGESSENTIALS ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
3
Active connection
Donnerstag, 31. Oktober 13
DESIGN THINKINGESSENTIALS ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
4
Active listeningThe possibility that customers do engage is three times higher if the company is reacting on customers’ suggestions
Donnerstag, 31. Oktober 13
DESIGN THINKINGESSENTIALS ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
5
TransparencyCustomers’ reaction increases by 6% if companies communicate their knowledge and ideas
Donnerstag, 31. Oktober 13
DESIGN THINKINGESSENTIALS ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
6
AppreciationThe chance that a company will give a well-known customer feedback on his feedback / idea is 7% higher than if the customer is not yet known. However, the unknown one won’t come twice!
Donnerstag, 31. Oktober 13
ADAPT OR DIEVENTURES LTD
Office HeidelbergWaldhofer Straße 10069123 Heidelberg
Trojan House Top Floor 34 Arcadia Avenue London N2 2JU
Office Essen Tommesweg 68 45149 Essen
www.adaptordie.me
DT is changing your habits...
Donnerstag, 31. Oktober 13