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@ShaneGibson #GetSociable!
Saying you
don’t believe
in social
media is like
saying you
don’t believe
in the internet@Garyvee
@ShaneGibson #GetSociable!
“… is about creating an
environment where an act of
faith can take place”
@ShaneGibson #GetSociable!
Value added frequent engagement
consistently over time.
More value + more time = more trust
@ShaneGibson #GetSociable!
RelationshipBuildingModel
WarmingUp
The Call
1Breaking
TheIce
UncoveringBuying
Motives
TheSales
Proposal
HandlingObjections
ClosingTheSale
6
Add-onsAnd
Up Sells 7 2
3
5 4
Invite and EngageAt Every
Step
@ShaneGibson #GetSociable!
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
@ShaneGibson #GetSociable!
• Search.Twitter.com
• Facebook Graph Search
• Nimble Plugin
• Linkedin.com home
• Tweetreach.com
@ShaneGibson #GetSociable!
SCRM
SocialemailValues
PreferencesData
RelationshipHistory
Business IntelPersonal Intel
360 view
SCRM
@ShaneGibson #GetSociable!
• Sharing Tools
• Industry Blogs
• Geographic and Vertical Specific News
• Experts list on Twitter
• Linkedin.com/ Pulse
@ShaneGibson #GetSociable!
1. Identify Your Your “A” Category Prospects and Customers
2. Pick the Right Platforms3. Apply social to the whole sales cycle4. Implement Listening and
Engagement Strategy5. Create focused
content/conversations 6. Use a social crm like Nimble7. Follow-up follow-up follow-up
@ShaneGibson #GetSociable!
iTunes Social Media Podcast
http://closingbigger.net
http://twitter.com/ShaneGibson
http://ca.linkedin.com/in/shanegibson/