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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Why Content Marketing Automation Is Your New Best
Friend (With Benefits)
#LaunchPoint
Leo Strupczewski, Monetate
Randy Frisch, Uberflip
Maggie Jones, Marketo
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Your Speakers
Leo Strupczewski Content Manager
Randy Frisch COO & Co-Founder
Maggie Jones Content Marketing
Specialist
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Quick Housekeeping
• Chat box is available if you have any questions
• There will be time for a Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides and the
recording of today’s webinar
• Twitter hashtag: #LaunchPoint
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CONTENT
MARKETING
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WHY IT’S HOT
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WHY IT’S NOT
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4 Pillars of Content Marketing
Authoring Experience Distribution Measurement
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4 Pillars of Content Marketing
Authoring Distribution
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Example: Why do resource centers fail?
Backend Developer Graphic Designer
Demand Gen Frontend Developer
Marketing Mary
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Solution: Content Marketing Automation
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It doesn’t stop with the resource center!
Mary becomes the the content
quarterback:
Landing pages
Social hubs
Campaigns
Sales enablement
Tailored experiences
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MONETATE’S TARGET AUDIENCE
Digital marketers who are looking to create more relevant online experiences
Includes retail / ecommerce, B2B and many other verticals
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HOW MONETATE USES MARKETO
Using Marketo for 5 years focusing on:
Landing pages
Lead nurturing and lead scoring
Demand generation and multi-touch attribution
Syncing with Salesforce
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MONETATE’S CONTENT STRATEGY
Build credibility and thought leadership
Content that aligns with buyer interest
Content that aligns with Monetate’s offering
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Understanding what’s working and which content converts
Improving sales enablement
Creating a better customer experience
MONETATE’S CONTENT MARKETING CHALLENGES
Giving the marketing team more control
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Monetate’s
Content Hub!
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250% increase in conversion
RESULTS
Landing Page
Integrates
with Marketo
Combines the power
of a Marketo landing
page with the quicker
access to the content! CTA Overlay
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Triggering campaigns in Marketo based on content engagement
Enhance lead scoring in Marketo based on consumption patterns
WHAT’S NEXT
Better insights > increased content ROI
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WHY WORKED FOR
Quick & easy setup live within 24 hours
Few resources needed less costly than building in house
Increased productivity better workflow for the marketing
and demand gen teams
Integrated with Marketo connecting content hub to Marketo
for better insight
Measurable results 250% increase in conversion rate
for content
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EXPERIENCE MATTERS
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TARGETING MATTERS
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CONTROL MATTERS
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CTAs MATTER
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Q&A
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Leo Strupczewski Content Manager
Randy Frisch COO & Co-Founder
Maggie Jones Content Marketer
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Thank you!
