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Donitza PR - DMC
Agency Profile
June 2014
Donitza PR is an Israeli based, Tier 1 specializing PR and Media consulting agency for consumer electronics & technology oriented companies.
We have acquired a wealth of experience during 16 years of representing some of the hottest Israeli tech companies as well as some of the well known global brands
Our clients
We hold excellent knowledge of the global and local
markets and the media landscape in Israel. Through
the years, we've established and developed strong
relationship with key media/journalists.
Our goal in working with our clients is to generate
proactive, ongoing media relations which attain
results on the field. We aim at creating favorable
connections for our clients with all walks of the
media community.
We are focusedSkilledSwift
committedUpdated
Well managedEfficientAccurate
InteractiveClear
CompetitiveAnd
We deliver
PR Services:
Preparing and issuing of press releases - locally written or adapted from
global PR
Initiating articles to the business and consumer
media
Initiating technical articles to the technical media
Writing up Case studies
Monitoring and responding
Handling enquiries
Preparing for interviews
PR support for company events
Target Press:National business press
Consumer oriented pressVertical market publications
IT trade pressBroadcast mediaOnline news sites
BlogsSocial networks
Target audience:End customers -
existing and potentialProfessional community
ConsultantsAnalysts
Strategic partnersDecision makers
Social Media Services:
Planning, implementing and maintaining the presence of
the brand in all related Social outlets (Facebook,
blogs, forums etc.)
Writing all related contents
Responding 24/7 to customers on the company’s
pages/groups
Monitoring and reporting
Initiating of Web events (competitions/riddles/survey
s)
Handling SEO issues
Marketing Services:
Acting as a “one stop shop” for all the marketing
communications needs:
Helping out is locating a local distributor/partner in
Israel
Supporting the client’s web site construction (plan,
design and Hebrew texts)
Planning and executing public events (launch events,
expos, conventions, etc.)
Supporting production for Hebrew related collaterals
The leading team:Nahum Donitza, Managing Director
Former Marketing Communications Manager for Apple
Israel.
Holds Masters degree from the Institute of
Communication of the Hebrew University in Jerusalem.
Ten years of experience in a series of senior editing
positions in the Israeli press.
A regular contributor to the technology and economics
sections of Haaretz daily, and the Status and Executive
management magazines.
Keren Cohen, VP Media relations & Business
Development
Over four years of experience in the sales and marketing
fields, including couple of years as senior account
manager at Donitza PR, managing high-tech, mobile,
retail and consumer electronics accounts.
Holds wide-scale knowledge in Social Media.
Keren holds a L.L.B degree, specializing in International
law and L.L.M. Specializing in commercial law, from the
Tel-Aviv University.
