LINSEY FRYATTCOMMUNICATIONS

#1 DON’T BE A DICK

THE 10 COMMANDMENTS

OF PR

#1 THOU SHALT NOT

BE A DICK

#2 THOU SHALT KNOW THY KPIS

#3 THOU SHALT KNOW THAT THY PRODUCT IS NOT GOD

#4 UNLESS THOU ART A BEE,

THOU SHALT NEVER BE “CREATING A BUZZ”

#5 THOU SHALT REALISE THAT

THERE’S MORE TO LIFE THAN TECHCRUNCH

#6 THOU SHALT

NOT “SPRAY AND PRAY”

#7 THOU SHALT LOVE THY NEIGHBOUR

#8 THOU SHALT HAVE DATA

#9 THOU SHALT NEVER ASK FOR COPY APPROVAL…

EVER

#10 THOU SHALT NOT

BE A DICK

THOU MAY NOW ASK

QUESTIONS

LINSEY FRYATT l i n sey f ryat t . com

l i n sey@l insey f ryat t . com

EXTRA READING•GUY CLAPPERTON Five reasons you may not see my dra f t

•GUARDIAN NEWSPAPER PR Peep Show

•BEKAH GRANT Confess ions o f an ex Tech Journa l i s t

•MIKE BUTCHER The press re lease i s dead