Discover the futureDigital Marketing, Technology Trends and Biolite Target Groups

FHNW , Olten, 22 December 2016 - Samuel Bühlmann

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MESamuel Bühlmann

Emmental

IM & Marketing

Startups

Flaora.ch

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Slide Source: FHNW Major Marketing Course

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Biolite Target Groups

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Image Sources: Andrew Skurka, Business Wire

AgendaTechnological Trends for Digital Marketing

● IOT Internet of things● AI Artificial Intelligence● Social & Search● AR / VR Augmented and Virtual Reality

Biolite Target Groups

● Grid Analysis

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IOTInternet of Things

Smart devices

Wearables

Image Source: Geeky Gadgets6

IOT Facts● Today 2.5 bn Smartphones, heading towards 5 bn● Already more smart devices than humans on earth● >50 bn devices connected to the internet by 2020!

Sources: Vale Afshar, Ben Evans, Images: Hapifork, Whistle, Sensoc, Comfylight 7

IOT and Marketing

Image Sources: Dash Button Dudes, Brack.ch

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AIArtificial Intelligence

Machine Learning

Big Data

9Image Source: TweakTown

AI Facts● Alpha Go (AI) beats Lee Sedol (human)● Chihuahua or muffin? 72% accuracy● We feed the machine with bn’s of data sets● Software is 75% accurate at identifying lying● Drawing: https://quickdraw.withgoogle.com/● Conversation: m.me/1800flowers● Design: https://www.logojoy.com

Ben Evans

Sources: Ben Evans, University of Michigan Image Source: Grygoree

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AI and Marketing

Sources: Fashwell, Ok,- and 1-800-Flowers FB Messenger, Amazon Echo 11

SOMSocial Media

Micro Targeting

Search Optimization

Search Advertising

Image Source: Bloomberg, , Joel Winston12

Social, Search and Marketing● 50% of total global ad revenue belongs to Google, Facebook, Twitter● Facebook has 1.79 bn monthly active Users

13Sources: Statista, Adweek

AR/VRAugmented Reality

Virtual Reality

Immersive Technologies

Image Source: Erin Slack14

Immersive Technologies and Marketing?● Not only for Gaming and Entertainment● Education, Healthcare● Broad variety also of devices and price points

15Image Source: Google Store, Microsoft, VR-Zone

Biolite Target Groups

Trends & Technologies

HomeStove CampStove

IOT R: Yes W: smartphones (driver)

R: YesW: ?

AI R: YesW: chatbots instructions

R: YesW: online communities / feedback customer

Social &Search

R: LowW: brand B2B ?

R: YesW: -

AR / VR R: NoW:

R: NoW: -

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Thank you

Twitter: https://twitter.com/smrbu

Linkedin: https://ch.linkedin.com/in/samuelbuehlmann

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Further links● A16z Podcasts https://soundcloud.com/a16z/● The Business Implications of Machine Learning

https://medium.freecodecamp.com/the-business-implications-of-machine-learning-11480b99184d#.ri77px5cp

● The Data Hombre https://medium.com/startup-grind/how-the-trump-campaign-built-an-identity-database-and-used-facebook-ads-to-win-the-election-4ff7d24269ac#.64tqwohug

● Facebook F8 2016 https://developers.facebook.com/videos/● Google I/O 2016 https://youtu.be/862r3XS2YB0

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