Digital Trends 2013 - DMF

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Digital Trends for 2013.

Text of Digital Trends 2013 - DMF

  • DIGITAL TRENDS
  • Hello! My name is Bart.
  • This is my daughter Merel.
  • Im passionate about coffee.
  • I live and work about coffee.Im passionate in Ghent.
  • I work at digital agency Wijs (ex: Netlash-bSeen).
  • @netlash
  • http://slideshare.net/netlash
  • DIGITAL TRENDSDMF, 11/10/2012
  • Based on Netlash-bSeen Online Trendrapport 2012.
  • Based on Netlash-bSeen Online Trendrapport 2012. Crowdsourced, postmodern collection of opinions.
  • 10 trends based on my personal opinion.
  • Listen carefully.
  • Personal opinion. Listen carefully.
  • 1. The rise of the Death Stars
  • Its a Winner Takes All world. 2012will continue the trend of 1 big behemoththat eats all its competition.
  • Death Stars Online will eat all communications Digital will eat all interfaces Facebook will eat all social networks Apple will eat the PC-market?
  • Network effects are dominant online.
  • Network effects are dominant online. Look it up. Metcalfes Law.
  • Network effects are dominant online. Look it up. Metcalfes Law. http://en.wikipedia.org/wiki/Metcalfes_law
  • 2. Fragmentation of social
  • Yes, Facebook will be the dominantgeneral social network.
  • Yes, Facebook will be the dominantgeneral social network.Next to that general SN, we will subscribe toa truckload of niche-networks.
  • Communities can not be built. They form aroundexisting common interests.Just like in real life (work, sport, bar, hobby, family...).
  • The Facebook IPO will spawn a new breed ofstartups, ideas and business.(2 - 3 years)
  • 3. Location is the new context
  • Context is the way to break through thebanner blindness of consumers.
  • Context is the way to break through thebanner blindness of consumers.See: Google. Ads are relevant to the search words.
  • Location is the new context.Make your online offering more relevant byadding location as a lter.
  • 4. Sensors everywhere
  • Location sensors (gps) are only the beginning.
  • Location sensors (gps) are only the beginning.Our devices (starting with our smartphones) willbecome aware of their surroundings.
  • The nerd in me is happy. Star Trek is coming!
  • Nest is a thermostat with activity, light,temperature... sensors.
  • iBGStar Blood Glucose Meter is meant tomanage diabetes, with integrated app.
  • Twine is a DIY-kit with temperature, vibration,moisture... sensors.
  • Jawbone Up measuresmovement and sleep cycle.
  • Watch out for: Cars with apps and sensors Face recognition Smart Clothing Even more sensors in smartphones
  • 5. Data, data, data
  • Everything is measurable Online analytics Trend data from social media Personal data from quantied self
  • Start hiring statisticians and data gurus.Invest in big data infrastructure and CRM.
  • 6. NFC is the new QR
  • Near Field Communication RFID chips on steroids Contactless communication Expect it in smartphones next year
  • You will still use it wrong.
  • You will still use it wrong Its not a marketing tool cfr. QR-codes cfr. Bluetooth
  • 7. Mainstream 3D-printers
  • Makerbot is a 3D-printer that costs 1.749 USD...
  • Everything will be digitized.
  • 8. Mobile rst
  • More internet access with mobiledevices then with laptop/desktop.
  • Think Mobile First touch context different screens responsive!
  • 9. Think Integrated
  • Think integrated mobile / desktop ofine / online data silos
  • Siloes website analytics seo press releases sea community social afliate e-mail marketing ...
  • Playtimes over.
  • 10. Keep an eye out for...
  • Keep an eye out for... mobile payments Facebook credits APIs disappointing video HTML5 tablets
  • Start with strategy.Think integrated.
  • Remember 1 thing.
  • There will be only 2 types of companies left.
  • There will be only 2 types of companies left. The quick and the dead.
  • Conversation
  • Questions?
  • twitter.com/netlashbart@wijs.bewww.wijs.be