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M A S T E R I N G
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Hi, I’m Jo De Ridder Millennial , digital consultant and active in Speakersbase.
Consultant at Duval Union Consulting
@JoDeRidder [email protected]
@joderidder
Sold in 40 countries!
BUY NOW! www.digitaltransformationbook.com
Expect a smack in the face…Digital Disruption is real
What do These 4 have in common?
@joderidder
1995+MusicPhotographyVideo Rental…
2005+Print MediaTVTravelHR…
2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…
2025All Safe havens will be subject to digital disruption…
WAVES OF Disruption
@joderidder
@joderidder
What can we learn?
What can we learn?
@joderidder
KNOW WHO YOU
WORK FOR
@joderidder
@joderidder
@jcaudron
@joderidder
@jcaudron
@joderidder
@jcaudron
@joderidder
@jcaudron
YOU CHALLENGERS
The Challengers move into your space, when will you move into theirs?
@joderidder
INNOVATORSEARLY
ADOPTERSEARLY
MAJORITYLATE
MAJORITY LAGGARDS
2,5%13,5% 34% 34% 16%
Digital Disruption is a story of…
%@joderidder
This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
@joderidder
YOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THEMThis IS our story
But your app sucks
I want experience
Uhh..ok
Hey this solves my problem!
I don’t want to wait a
week
NEW
YOU THEM
The Tipping Point
F R O M DIGITIZATION
T O TRANSFORMATION@joderidder
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@joderidder
The BusinessDigital (at the
sideline)
The Business
Digital (at the sideline)
From ... ... to@joderidder
The BusinessDigital (at the
sideline)
Digital in the coreThe Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
From ... ... to@joderidder
From an outdated MOTHERSHIP
@joderidder
From an outdated M o t h e r s h i pTO A modern
F L E E T@joderidder
“WHAT IS DIGITAL TRANSFORMATION?”@joderidder
WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT
@joderidder
WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT
@joderidder
WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT
@joderidder
DIGITAL IMPACTS OUR BEHAVIOR IN THE MOST FUNDAMENTAL WAYS…
@joderidder
PATIENCE@joderidder
CONVENIENCE@joderidder
CONVENIENCE@joderidder
@joderidder
WILLINGNESS TO PAY
WILLINGNESS TO PAY
WILLINGNESS TO PAY
@joderidder
NEED TO OWN STUFF@joderidder
NEED TO OWN STUFF@joderidder
DISCOVERY@joderidder
DISCOVERY@joderidder
“You don’t need a digital strategy, you need a strategy for a digital age”
INSIGHT 1
@joderidder
“We tend to use many transformational things in our daily lives and then ignore
them at our organizations”
INSIGHT 2
@joderidder
“Digital disruption happens at a different rate in different industries,
but there are no safe-havens”
INSIGHT 3
@joderidder
LANDING THE DIGITAL PLANE IS HARD@joderidder
Slicing the Elephant
creates Insight@joderidder
The Glass House
The relationship is changing between the organization and the outside world.
@joderidder
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder
#bookspinepoetry
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder
The Package
The evolution of unbundling and how this changes your products, services and go-to-market.
@joderidder
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
@joderidder
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
@joderidder
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
@joderidder
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
@joderidder
The Frog
The position in the value chain is challenged. You can bypass, or be bypassed.
@joderidder
The Frog Bypassing Virtualization Fragmentation of touchpoints
@joderidder@joderidder
The Gatekeeper
Opinion making is challenged. New players can dominate the attention of people.
@joderidder
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
@joderidder
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
@joderidder
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
@joderidder
The Traveller
Primary location and place of consumption are changing. There is a need to merge offline and online
@joderidder
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
@joderidder
@joderidder
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
@joderidder
The Participant
Consumers are uniting. The power of the crowd can be good or bad for your organization.
@joderidder
The Participant Community Power of the crowd Sharing economyCollaboration
@joderidder
The Participant Community Power of the crowd Sharing economyCollaboration
@joderidder
The Cyborg
Technology keeps progressing. We are only at the beginning of the digital revolution.
@joderidder
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
@joderidder
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
@joderidder
@joderidder
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
WHAT ARE THE 2 MOST
SIGNIFICANT METAPHORS FOR YOUR FUTURE?
@joderidder
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
New experts and our peers decide what matters
People participate,
share and co-create their
future
Technology becomes part of everything we
do
The relationship with the market changes
New experiences in product, service & packaging
The position in the value chain changes
Mobile gives access to everything, everywhere,
every time
Pick 2 metaphors
@joderidder
Are you
Scared or
Inspired?
@joderidder
Don’t worry, we’ve got a PLAN
@joderidder
YOU NEED TO Scan YOUR
ENVIRONMENT @joderidder
CREATE A North Star VISION
@joderidder
BASO’s BOLD AMBITIOUS STRATEGIC OBJECTIVES
DETERMINE YOUR
@joderidder
B2B Key problemen B2C Touchpoints life, periodic & daily moments
Draagt het bij aanonze bedrijfsstrategie?
Lost het een probleem bij onze stakeholders op?
Decision tree
RadarInternal ExternalTrendwatching,
scouting & identificatie
Is there a (corporate) business case
on the mothership?
Is there a (start-up) business case in a speedboat?
BASO’s
Vision
Mission
DEFINE A Transformation STRATEGY
@jcaudron
BUILD A ROAD MAP
@joderidder
TO PULL THIS OFF YOU WILL NEED…
@joderidder
M I N D S E T@joderidder
M E A N S@joderidder
M A N D AT E@joderidder
Q &A@joderidder
M A S T E R I N G
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