Digital Marketing for Start-ups

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PaulWhy is this guy teaching this course?

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YouWho are you?

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Digital MarketingA Definition

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Digital Marketing vs ?

• Lead Generation

• Internet Marketing

• Online Marketing

• Inbound Marketing

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Aspects of Digital Marketing

• SEO

• PPC/CPM (ads)

• Email Marketing

• Social Media

• Conversion Optimization

• Data Analysis

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Signposting:Strategy Overview

• SEO

• PPC/CPM (ads)

• Email Marketing

• Social Media

• Conversion Optimization

• Data Analysis

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SEO in 15 minutes

• Code 10%

• Content (keyword)

• Inbound links (including social)

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PPC/CPM (ads)

• Google, Facebook, Adtegrity, etc.

• Keyword, content, conversions

• Expensive? Worth it.

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Email Marketing

• It’s about the list

• Most important aspect?

• Internet Marketers dream

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Social MEdia

• More than Facebook & Twitter

• Forums

• Pinterest, Quora, G+

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Conversion Optimization

• In person pitch

• Print?

• Ads

• Landing Page

• User Signups

• Revenue Generators

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Data Analysis

• Google Analytics

• Kiss Metrics

• a/b testing tools:

• Google Website Optimizer

• Unbounce

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Signposting:Strategy Overview

• SEO

• PPC/CPM (ads)

• Email Marketing

• Social Media

• Conversion Optimization

• Data Analysis

@namtrok

#StartGarden

YouWhat are the areas you need help in?

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Signposting:Nitty Gritty

• Top of the Funnel

• Conversion Optimization

• Social Media Pitfalls

• Google Analytics

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Nitty GrittyTop of the Funnel

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Top of the Funnel

• Where is you audience? & How do you separate them?

• Users searching for your solution? (Search)

• Users complaining about the problem? (SocMed) *more later

• People writing about the problem? (Ads)

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Google TRENDS tool• http://www.google.com/trends/

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Google Keyword tool

• https://adwords.google.com/o/KeywordTool

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Signposting:Nitty Gritty

• Top of the Funnel

• Conversion Optimization

• Social Media Pitfalls

• Google Analytics

@namtrok

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Nitty GrittyConversion Optimization

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Landing PagesTest Test Test

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DesignPax.comGet it done.

$400

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Questions to ask

• What is the critical next step?

• Can you remove this?

• What if we re-worded this?

• Who converted?

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Conversion Optimization Points

• Top of the funnel• Click on ad• Click on organic rank

• Landing Page• Signup• Call• Email

• User• Revenue Generating Activity

• Return to site?• Spread the word

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Signposting:Nitty Gritty

• Top of the Funnel

• Conversion Optimization

• Social Media Pitfalls

• Google Analytics

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Nitty GrittySocial Media Pitfalls

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SocMed Pitfalls

• I from a business

• Talking about being a StartUp

• Being too geographic focused

• Abruptly entering a conversation

• Failing to build an audience first.

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Social Media & The Lean Canvas

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SocMed KEywords•Fail + keywords

•Make a device + keywords

•I hate + keywords

•I wish + keywords

•Broken + keywords

•Wish website + keywords

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make a device

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Why is broken?

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i hate Writing

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I wish

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SocMed Notes

• Fail + keywords

• Make a device + keywords

• I hate + keywords

• I wish + keywords

• Broken + keywords

• Wish website + keywords

• Twitter

• Google+Quora (answers.com yahoo answers)Foursquare

• Forums (cafemom)

• LinkedIn GroupsFacebook (iffy)Sites not to use: pinterest, instagram, vine, meetup,

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Signposting:Nitty Gritty

• Top of the Funnel

• Conversion Optimization

• Social Media Pitfalls

• Google Analytics

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Nitty GrittyGoogle Analytics

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Google Analytics

More Tomorrow (Stay Tuned!)

@namtrok

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Signposting:Nitty Gritty

• Top of the Funnel

• Conversion Optimization

• Social Media Pitfalls

• Google Analytics

@namtrok

#StartGarden

Homework• Find keywords users are using for your problem or solution

• Google Keyword tool

• Google Trends

• Find users complaining about the problem on Social Channels

• Interact if you dare ;)

• See you tomorrow!