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Social Media has been around for a couple years now, but the tried and true strategies for entrepreneurs and intrapreneurs working in the lean-startup model aren't well known. In this Social Media for Startups class Paul will overview brief strategies for the major social platforms helping you achieve success in whatever phase of the startup you are in, from problem discovery, to problem validation, from problem/solution fit, to product/market fit. Learn how to leverage social media to acquire real customers!
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PAUL KORTMANhttp://connexsocial.com/presentations
@namtrok #StartGarden
SOCIAL MEDIA FOR
STARTUPS
Wednesday, August 28, 13
@namtrok#StartGarden [email protected]://connexsocial.com/presentationsWednesday, August 28, 13Paul Kortman, a growth hackerConnex Social a Digital Marketing Services AgencyThingShare a StartGarden Portfolio company
Wednesday, August 28, 13You!Who are you?
Definitions
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13Definitions and applications
Differences in Social Media for Startups
Uncertainty
Customer Dev.
Growth
Scrappy
Unknown
Wednesday, August 28, 13What makes Social Media different for startups? Uncertainty Focused on Customer Dev, learning, learning Designed for Astronomical Growth Scrappy/Creative You are Unknown, no brand/product awareness
Wednesday, August 28, 13THIS IS HARD!Social Media = anything where a conversation can be had in digital format (aka comments or replies) (IRC, BBS, Email)
Social Media takes time, resources and genuine effort. You will have to work very hard to stand out.
Email and SEO are just as important if not more.
GROWTH HACKING
Wednesday, August 28, 13Growth Hackers utilize analytical thinking product engineering creativity to significantly increase their company’s CORE METRICS.
Definitions
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13Definitions and applications
Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13Objectives - have to align with business objectives. Acquire Customers (sales/conversions) Acquire Knowledge (Customer Development) Acquire PR Acquire funding Customer Service (dealing with complaints)
Acquire Customers
Ads
Search
Fan Activation
CTA
Wednesday, August 28, 13Objectives - Acquire Customers Ads Search -->Hijack Conversations/hashtags Viral/Fan Activation -->Brand/product awareness -->Contests/Incentives What is your Call to Action?
Wednesday, August 28, 13Imagine you’re standing with strangers in an airport. What would you say to them to get their attention and get them excited about what you’re doing?
Customer Development
Pivot
Acquire Knowledge
Wednesday, August 28, 13Objectives - Acquire Knowledge Customer Development Customer Discovery Where is the problem Who has the problem How bad is the problem What are they doing today to solve the problem Are people willing to pay you to solve their pain. Do they believe you're solving their pain? Customer Validation Do they like your product? Customer Creation Scale sales funnels Company Building Scale internally
Acquire PR
Wednesday, August 28, 13Objectives - Acquire PR Follow/Interact with influencers, bloggers, media etc. HARO Respond to what writers are writing, @mentions comments and the like are huge flattery
Acquire Funding
Wednesday, August 28, 13Objectives - Acquire Funding Are you Crazy? No one ever acquires funding via social media *wink* Leverage network for popularity funding contests (Kickstarter/StartGarden) Get introduced Get customers, have traction? then funding=easy
Customer Service
Wednesday, August 28, 13Objectives - Customer Service Monitor your mentions and proactively respond. ex: https://twitter.com/HeleneScott/status/369980080401158144
Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13Objectives - have to align with business objectives. Acquire Customers (sales/conversions) Acquire Knowledge (Customer Development) Acquire PR Acquire funding Customer Service (dealing with complaints)
Content Strategy
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Content
PlaceTime
Wednesday, August 28, 13Content Strategy
Frequency?
Content
PlaceTime
Creation or Curation?
Sources?Topic? Voice?
Market Influencers?
For;at?
Memes?
Incentives?
Contests?
Cross-‐net8ork?
Wednesday, August 28, 13Content Strategy Frequency? Creation or Curation? Sources? Topic? Voice? Market Influencers? Format? Memes? Incentives or Giveaways? Contests? Post Cross-network?
PlaceTime
Content
Wednesday, August 28, 13Content Strategy Give people a reason to care. There's a million start-ups now days... why should I take the time to look at what you're doing? Tell a story. Invite people into your story, have fun, be funny. Don't control the conversation but influence the relationship. More like party planning, versus advertising. Provide Value What's in it for the viewer? Share your content across all networks People will miss it, you need to use all available means.
Tactics
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13Tools and Tactics (platforms)
Wednesday, August 28, 13Tactics - aka Platforms (could use this crazy image https://conversationprism.com/free-downloads/) Blog Twitter Tumblr Facebook Google+ LinkedIn Quora Reddit Instagram Flickr Pinterest Vine YouTube Slide share Eventbrite Meetup FourSquare app.net
ToolsWordPress.org Mailchimp.com Followerwonk.com
Knowem.com
Bufferapp.com
Feedly.com
Searchinstagram.comTop-hastags.com
Sproutsocial.com
Marketo/Pardot/Hubspot/WordPress Plugins
Mixpanel.com/Kissmetrics.com/Google Analytics
Rapportive.com
Fiverr.com
Rowfeeder.com
IFTTT.comSocial buttons
Wednesday, August 28, 13Growth Hacking Tools
About your opinions
About the market
About problem solving
Using Info-graphics
Summarize another’s blogRespond to an influential blog
About questions the market has
Blog
Wednesday, August 28, 13 Post Daily Comments - seed Full RSS feeds Link to influential blogs Guest Post everywhere
http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm
Wednesday, August 28, 13Twitter 10-22x/day Consider: Visual content Must: links Must: @mentions Must: #hashtags Ads? Follow Unfollow dance
Content Ideas: http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.html
Wednesday, August 28, 13Facebook 4+x/day Must: Visual content Must: Ads - Edgerank Groups
Wednesday, August 28, 13Google+ 5x/day Must: visual content Awesome for SEO
Wednesday, August 28, 13LinkedIn 2x/day Must: Groups Must: Ads
Wednesday, August 28, 13Quora / Yahoo Answers / Stack Exchange Answer often Ask weekly if you have a valid question Great for Customer Development
Wednesday, August 28, 13Reddit Each subreddit could have 1-10x/day
Wednesday, August 28, 13VineYoutube
http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/
http://www.vocus.com/blog/get-more-engagement-on-pinterest/
Wednesday, August 28, 13 Instagram - http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/ Pinterest - http://www.vocus.com/blog/get-more-engagement-on-pinterest/ FourSquare - Comment on Competitor locations Tumblr - reblog to get attention, put out great content SlideShare - post presentations share on linkedin, embed into a blog post Meetup - If you have events USE this to build community around events
@namtrok [email protected]://connexsocial.com/presentations
Thank You!
Questions or Need more Growth Hacking Tips?
Wednesday, August 28, 13Paul Kortman, a growth hackerConnex Social a Digital Marketing Services AgencyThingShare a StartGarden Portfolio company
