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DIGITAL MARKETING & ADVERTISING/BRANDING - STARTUP Recruitment & Structure - Primary Plan Consultonomic! Arunesh Chand Mankotia

Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

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Page 1: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

DIGITAL MARKETING & ADVERTISING/BRANDING - STARTUP

Recruitment & Structure - Primary Plan

Consultonomic!

Arunesh Chand Mankotia

Page 2: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

We are a group of consultants, with in depth expertise in cross geography & multi sector

delivery stats.

Our forte lies in fast and accurate business delivery aiming competitive cost to our customers

with value.

Page 3: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

A 360*Marketing platform with expertise in -Market Research

BrandingMedia Planning

PhotographyTelevision

Post ProductionDesign

Indoors and OutdoorsAdvertising

RadioMultimedia

Public Relation

Page 4: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

Profit Centre Head

Sales Manager/Executive

Key Account Manager/Executive

Subject Matter Experts/Delivery team

Finance & Accounts Manager/Executive

HR & Administration Manager/Executive

Page 5: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

This position will be responsible for the entire business with following key responsibility areas –

Spear head the entire centre, responsible for the centre growth, planning, strategy & sales.

Drive the entire pre & post sales team to achieve targets, setting individual targets.

Overall management of the office with centrally reporting to the CEO and coordination.

Overlooking entire finance, contracts, collections keeping the target as priority.

In the initial set up acting as HR & Admin head and managing the centre with staff support.

Page 6: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

This will be they key role to achieve targets.

Generate leads & close the prospect, draft the contract & quotation.

Coordinate with the post sales delivery team to ensure turn around time of services.

Client relations, up selling, generating national level leads from local clients & tracking.

Acting as key account manager for big ticket client.

Collections, target achievement report & sales reports.

*We can hire one manager & 2 executive levels to start with.

Page 7: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

Manage accounts brought in by the sales team.

Coordinate with the specific delivery & technical team to ensure service quality & schedule adherence.

To act as a creative team for concept building, drive the delivery team accordingly & tailor develop solutions aiming client needs.

Supporting the sales team develop assignment winning solutions & proposals as a part of pre sales analytics support.

Timely report generations on delivery, quality & customer experience.

Training & development of entire delivery staff.

Page 8: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

They key team for on ground delivery –

Graphic Designers

Web Designers

Creative & Art developers

SEM & SEO Executives

Media & Advertisement planners

Copy Writers

Event & Outbound executors

Content & Communication executive

Page 9: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

Accounts & Finance

Develop processes & system covering Invoicing, bank coordination, payroll system, employee F&A, contract wetting, vendor management & day to day expenses and checks.

HR & Administration

To start with we can have this division directly coordinated by profit centre head which in phase II can be transmitted to a designated desk.

This will cover, recruitment, manpower planning, employee relation, payroll, vendor management & compliance.

Page 10: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan
Page 11: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

Success Ratios Hire/Submission

Performance RatiosAgeingShow/no-show ratios

Quality RatiosRejection/InterviewRejection /Submission

Page 12: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

ATTRACT

Web Marketing –

Reach as many candidates as

possible

SOURCE

Community Sites

Email responses

Effective referral

management

Off site team

INTERVIEW

On Site Team

MANAGE & ON BOARD

HR and Recruitment

Dept.

On Site team

EXIT MANAGEME

NT

Neutral and confidential

Exit Management

Recruitment Broker Services

Recruitment Consultant

Services

Flagship Product

Page 13: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

Knowledge TransferProcess

Study the current recruitment process, technology infrastructure and measurement tools

Identify the process stake holders and develop transition strategy.

Conceptualize the solution

Fix R&R matrix and agree on the deliverables along with time frames.

Finalize the new process, SLA and metrics

Complete Process manual & Sign off the deliverables and process metrics.

People

Introduction of Onsite team and Client representatives

Conduct Onsite teams Induction and Process training

Complete facility set up, system access and physical access.

Infrastructure

Parallel run with current team and vendors

Course correct and modify process if required ( mutually decided)

Page 14: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

Mumbai Interactive Avenues ThinkLive Ethos embassy Digital Picasso Prezens Advertising

Bangalore MindKraft Kena Design Reach360 ExitDesign M &M Connect Advertising and Promotions Ltd

Pune Iternia Xebec India Setu Advertising Sead Advertising Pvt ltd Paradigm Plus Marketing Communications Pvt Ltd

Page 15: Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan

Based on the primary presentation, we would tailor make the final delivery system on

ground. We would request you to please give us detailed compensation benchmarking &

feedback on the current structure.

THANK YOUArunesh Chand Mankotia

Consultonomic – Band Of Independent Consultants