Posner Advertising {Branding Real Estate}

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  • 1. C A PA B I L I T I E S P R E S E N TAT I O NCOMMERCIAL/RESIDENTIAL

2. M A RKE TI NGAT T H E S PE E D OF C HA N G E 3. It is our belief T H AT W E S H O U L D B E J U D G E D not just by THE ANSWERS we supply...but by THE QUESTIONS WE ASK.1 4. The Proven Leader in I N T E G R AT E D LIFESTYLE MARKETINGPOSNER is the award-winning advertising and marketingagency that combines a foundation in branding withnext-generation marketing tools that sell.Our impressive portfolio includes commercial properties,master-planned communities, hotels & resorts,condominiums, brokerage organizations, auctioncompanies and government agencies.Our strategy is to develop targeted, trackable, adaptablecampaigns that drive traffic and expedite sales and leasing.OV E R 2 0 B I L L I O N I N SA L E S PROJECTS IN 25 CITIES & 5 COUNTRIESIN EVERY PRICE RANGEOV E R 3 0 0 S U CC E S S F U L B R A N D E DCOMMERCIAL PROPERTIES2 5. CONTINUITY and C O M M U N I C AT I O N LISTENAt POSNER, EXTENDA N A LY Z Ewe understandour clients uniqueselling proposition.Throughout the O N E S I G N A Lcreative process,we communicatea single message across all channels.PRODUCES T R AT E G I Z E We c a l l t h i sO N E S I G N A L a time-tested process that leads to reliable, measurableand successful results.REFINEC R E AT E3 6. S O U N D S T R AT E G I E S , w e l l o p t i m i z e d ,w i l l P L A C E YO U I N F R O N T o f y o u r c o m p e t i t i o n .BRANDSADSS T R AT E G I C P L A N N I N GBRANDING S T R AT E G Y A DV E R T I S I N GI N T E R AC T I V E M A R K E T I N GMEDIA WEB 4 7. AVA L O N C O M M U N I T I E S M A R K E T I N G D I R E C TO R S B AY S WAT E R D E V E L O P M E N T M E T R OV E ST E Q U I T I E SC O M PA N I E SB R A C K C A P I TA L R E A L E S TAT EO N E & O N LY R E S O R T S with whom weWO R K .BROWN HARRIS STEVENSP I TC A I R N P R O P E R T I E S T H E B E E C H W O O D O R G A N I Z AT I O N PLAZA CONSTRUCTIONC A P E L L A H OT E L S A N D R E S O R T SPROPERTY MARKETS GROUPC I T I H A B I TAT S M A R K E T I N G G R O U P T H E R E L AT E D C O M PA N I E SC U S H M A N & WA K E F I E L DR I T Z - C A R LT O N E A S T G AT E P R O P E R T I E S R I G H A R OYA L H O T E LFDICR O S E A S S O C I AT E SF I S H E R B R OT H E R SS C A N N A P I E CO D E V E LO P M E N TF L AT O T E LTA R R A G O N C O R P O R AT I O NH E L M S L E Y H OT E L ST H E T R U M P O R G A N I Z AT I O N ICAHN ENTERPRISESTO L L B R OT H E R S J O N AT H A N R O S E C O M PA N I E ST WO T R E E S D E V E LO P M E N TT H E K I B E L C O M PA N I E SZ E C K E N D O R F O R G A N I Z AT I O N 5 8. TRADITIONAL SERVICES VERBAL IDENTITYVISUAL IDENTITY I D E N T I T Y PA C K A G E S BROCHUREP R O M O T I O N A L C O L L AT E R A LP R I N T A DV E R T I S I N GO U T- O F - H O M E A D V E R T I S I N G DIRECT MAIL O U T D O O R S I G N AG ESALES OFFICE DESIGN 6 9. I N T E R AC T I V E S E RV I C E SW E B S I T E D E S I G N & D E V E LO P M E N T CO N T E N T M A N AG E M E N T SYST E M S (C M S ) BANNER ADSADSERVING NETWORKS B E H AV I O R A L TA R G E T I N G A D S G E O -TA R G E T I N G O N L I N E B A N N E R SS E A R C H E N G I N E O P T I M I Z AT I O N & M A R K E T I N G EMAIL MARKETING S O C I A L M E D I A C A M PA I G N SMOBILE CONTENTI N T E R AC T I V E SA L E S O F F I C E E X P E R I E N C E S R E P O R T I N G & A N A LY T I C S7 10. MEDIA SERVICESA M O V I E I S O N LY ABLO C KBUSTERI F P E O P L E S E E I T.media[mee-dee-uh] noun1. a pl. of medium.2. (usually used with a plural verb) the means ofcommunication, as radio and television, newspapers,and magazines, that reach or influence people widely:The media are covering the speech tonight.8 11. 85% WILL CUT THEIR TRADITIONAL MEDIA BUDGET IN 2010 (MARKETINGPROFS)A s a r e s u l t t h e r e i s a n o p p o r t u n i t y t o b u y t r a d i t i o n a l m e d i a a t A R E D U C E D R AT E ,overall media budget can be reduced and CPL (cost-per-lead) can be minimized.9 12. T H E R E AC HTRADITIONAL ONLINE I N T E R N AT I O N A LBEHAVIORAL N AT I O N A L TA RGET ED REGIONALGE O -TARG E T E D LO C A LENEWSSPECIAL PREMIUMINSERTSR OA D B LO C K RUN-OF-SITESEARCH ENGINES 10 13. THE PORTFOLIO11 14. F O NT: F U TU RA BO O K URBAN BUILDERS COLLABORATIVE FINAL LOGO ART PMS 152PMS 1807THE FRED F. FR ENC H B UI L D I NG 551 FIFT HAV ENUEFRESCOFRESCO CITYPOINT 800 Monroe - new names - 2.1.7 15. R E L AT E D GROUP 16. the websiteR E L AT E D G R O U P 17. B ROWN HAR R I SSTE V E NS 18. the web site B R OW N H A R R I S ST E V E N S 19. the collateral B R OW N H A R R I S ST E V E N S 20. CAP E LLACAPELLA HOTELS AND RESORTS 21. How do you establish an identity for a new hotel brand with 6 stars w h e n 0 a ss e t s a re ava i l a b l e?C R E AT E A B R A N D W I T H A U N I Q U E T O N E A N D S T Y L ET H AT AT O N C E E L I C I T S F E E L I N G S O F T R A N Q U I L I T Y, SENSUALITY AND ELEGANCE. CAPELLAC A P E L L A H OT E L S A N D R E S O R T S 22. the ads CAPELLAC A P E L L A H OT E L S A N D R E S O R T S 23. the ads CAPELLAC A P E L L A H OT E L S A N D R E S O R T S 24. F I S H E R B ROTHE R S 25. the web site FISHER BROTHERS 26. realR E A L E S TAT E> Bedrock belief: uncompromisingly high standards require total control over every estateaspect of the development and ownership process. Fisher Brothers builds, operates,a n d l e a s e s i t s o w n p r o p e r t i e s p e r f o r m i n g a l l c r i t i c a l f u n c t i o n s i n t e r n a l l y.> Built more than 10 million square feet of Class A commercial space over the life-time of the partnership. Presently the firm owns, manages, and successfully leasesover 6 million feet to major corporate tenants. investmentsPROPERTY PORTFOLIOP A R K A V E N U E P L A Z A , 5 5 E A S T 5 2 N D S T R E E T A Skidmore, Owings & Merrill designedb u i l d i n g o f 1 . 2 m i l l i o n s q u a r e f e e t a t P a r k Av e n u e b e t w e e n 5 2 n d a n d 5 3 r d S t r e e t s .Widely imitated for its many functional and aesthetic breakthroughs: 12 corner officesp e r f l o o r, c o l u m n - f r e e 4 5 - f o o t i n t e r i o r s p a n s , a n d a n a t r i u m l o b b y f e a t u r i n g a w a t e r -fall-side caf and European-style luxury retail arcades. It was one of the first buildingsto specifically incorporate trading floors into its overall design, and also one of thef i r s t t o d e s i g n a v a r i a b l e a i r v o l u m e H VA C s y s t e m f o r i n c r e a s e d f l e x i b i l i t y o f t e n a n t18c o o l i n g load. Headquarters for Swiss Re New Markets, ING Barings, McKinsey & Co., Yo u b u i l d f o r t h e f u t u r e , and several other major financial institutions.you invest in your children.2 9 9 PA R K AV E N U E 1.1 million square feet between 48th and 49th Streets. Head-q u a r t e r s f o r F i s h e r B r o t h e r s a n d N o r t h A m e r i c a n h e a d q u a r t e r s f o r U B S Wa r b u r g .Yo u c o n s t r u c t q u a l i t y b u i l d i n g s ,Originally built over primary rail tracks for the New Haven Railroad, making its con-s t r u c t i o n a n d e n g i n e e r i n g a r e m a r k a b l e c o o r d i n a t i o n f e a t . N e i g h b o r t o t h e Wa l d o r f - a n d m a i n t a i n t h e m t o l a s t f o r e v e r.Astoria and steps from the newly and grandly restored Grand Central. Yo u p u t y o u r o w n m o n e y a n d e n e r g y i n t o e v e r y p r o j e c t .Yo u b u i l d l o y a l , e n d u r i n g b o n d s299 Park Avenue. Prime location,with partners, financial institutions,high quality construction, and strict attentionemployees, and advisors.to the needs and comforts of prestigiousF I S H E RB R O T H E R S corporate tenants. The Fisher Brothers strategic formula epitomized.NY 10171 212.752.5000Yo u c h o o s e s t r o n g t e n a n t s w i t h s o u n d b a l a n c e s h e e t sand good prospects and serve Park Avenue Plaza. One of several major t h e i r n e e d s a t t e n t i v e l y a n d r e s p e c t f u l l y. projects that propelled Fisher Brothers into the front ranks of New York skyscraper developers.Yo u g i v e b a c k g e n e r o u s l y t o t h e c o u n t r y that provides your family with the opportunity to create wealth by working hard. Yo u h o l d f a s t t o y o u r p r i n c i p l e s take the and do not compromise your reputation for momentary reward. long view( Ti m e i s s h o r t . M e m o r y i s l o n g . ) theARNOLD FISHERRICHARD L. FISHERSenior PartnerSenior PartnerAlways.Chairman, Plaza Construction Company Chief Financial OfficerChairman, Fisher House Foundation Arnold Fisher is personally responsible for the construction of more than 11R i c h a r d L . F i s h e r, r e s p o n s i b l e f o r a s s e t m a n a g e m e n t a n d f i n a n c i a l opera- million square feet of space, with many of his accomplishments prominentlytions, has resolutely steered the partnership through its last 25 years the v i s i b l e o n t h e N e w Yo r k C i t y s k y l i n e . H i s m o s t n o t e w o r t h y b u i l d i n g s i n c l u d eof diversification. He is a member of the Board of Lincoln Center, and P a r k Av e n u e P l a z a 5 5 E a s t 5 2 n d S t r e e t , 2 9 9 P a r k Av e n u e , 1 3 4 5 Av e n u e o fChairman of the Lincoln Center Real Estate and Construction Journal. A t h e A m e r i c a s a n d 6 0 5 T h i r d Av e n u e . H e w a s n a m e d C h a i r m a n o f t h e B o a r d o fTrustee of the University of Pennsylvania s i n c e 1 9 9 0 , M r. F i s h e r h a s a l s o partners F i s h e r H o u s e F o u n d a t i o n , f o l l o w i n g t h e p a s s i n g o f f o u n d e r Z a c h a r y F i s h e r,endowed a Chair in the Department of English, and is responsible for locating and is also Chairman of the Board of the Hall of Honor (home of the t h e N e w Yo r k P e n n C l u b a t 3 0 We s t 4 4 t h S t r e e t . M r. F i s h e r i s a l s o a Tr u s t e e partner