DIGITAL INNOVATION ASIA

Digital Innovation Asia (DIA) is a new initiative promoting excellence and knowledge sharing when it comes to leveraging digital, social, and mobile in the travel and tourism industry to promote the complete Asian Visitor Economy. Aligned with the Pacific Asia

Travel Association (PATA), it includes a new platform www.DigitalInnovationAsia.com, the Digital Innovation Asia Council, the Digital Innovation Asia Awards, Speak-Out

Asia, Blogger-Match Up, Digital Aid Asia, China Boot Camp, the Digital Innovation Asia Challenge, and year-round program of workshops and seminars. Get inspired and

engaged at: www.DigitalInnovationAsia.com Facebook: DIAsiaTourism Twitter: @DIAsiaTourism

LinkedIn: http://linkd.in/ZPKhpBRegister at http://diasiatourism.eventbrite.com

www.DigitalInnovationAsia.com

INDUSTRY PARTNERS& HOSTS

DIA 2013 EVENTS& SCHEDULE

June 10th

Blogger Match-uplebua Hotel @ State Tower10:30am–4:30pmDIA Council Meeting (by invitation)PATA HQDIA VIP Reception Bed Supperclub7:00pm–8:00pmDIA Awards Bed Supperclub8:00pm–10:00pmJune 11thSpeak-Out Asialebua Hotel @ State Tower10pm–5pmThe Last Byte(byTDN.asia)TBDJune 12thChina Boot Camp TBDBangkok Blogger Tour(byBangkok101)for accredited bloggersJune 13th-16th

Isaan Influencer Trip(bySmilingAlbino/TAT)for accredited bloggers

Past Events in AprilChina Boot Camp Pullman Hotel GDigital Aid Asia zuma Restaurant

April 2013: prior to the PATA Annual Summit (Bangkok)June 2013: post TTM+ (Bangkok),

Malaysia International Tourism Exchange (MITE),the World Islamic Tourism Mart (WITM) in Malaysia,

& World Economic Forum East Asia (Myanmar)

Produced & Conceptualized byChameleon Strategies

Organized in Partnership withthe Pacific Asia Travel Association (PATA)

DIA Industry Chair 2013/2014: lebua Hotels & Resorts

April 23rd-24th, 2013June 10th-12th, 2013Bangkok, Thailand

Hosts:TourismAuthorityofThailand(TAT)lebuaHotels&Resorts,Bangkok

BedSupperclub,BangkokPullmanHotelG,Bangkok

zumaRestaurant,Bangkok

DIA Industry Chair 2013/2014 Strategic Partner

Industry Parters

Venue Parters

Prime Media Parter of DIA

An Affiliate Memberof UNWTO

DIgITAL InnOVATIOn COunCILJune 10th, 2013@ The Engagement Hub at PATA HQ

The Digital Innovation Asia Council is a group of the most accomplished digital innovators and strategists in the Pacific Asia Travel and Tourism Industry.

The council is an invite-only forum of the most senior e-commerce executives and digital marketing thought-leaders from hotels, airlines, tourist boards, cruise lines, tour operators, and travel media from all corners of the Asia Pacific region. Individuals are hand-selected and appointed by a nomination committee, based on their innovations and commitments to the industry. The council serves as an advisory board to various initiatives, including Speak-Out Asia, as well as the Digital Innovation Asia Awards.

DIgITAL InnOVATIOn AWARDSJune 10th, 2013@ BED Supperclub

The Digital Innovation Asia Awards are to recognize the most forward-thinking yet performance-oriented digital innovations in the Pacific Asia travel and tourism industry. Unlike traditional industry awards program with long speeches and formal dinners, the Digital Innovation Asia Awards will celebrate the industry we love and are connected to.

Categories will include “Most Engaging Website”, “Most Viral Campaign”, “Most Creative Use of Technology”, “Most Inspiring Content”, and “Most Innovative Digital Organization”.

SPeAk-OuT ASIAJune 11th, 2013@ lebua Hotels & Resorts, Bangkok

A new concept event, which is set to be provocative yet inspirational. The vision of the event is to wow, inspire, engage, and stimulate the audience, feature respected and well-known digital revolutionaries, showcase technology solutions, and source innovations from across the region. Other than normal online travel conferences, Speak-Out Asia “m-embraces” the complete Visitor Economy - meaning it is not just about marketing, sales, and distribution, but a unique forum to look at all aspects of tourism, including but not limited to e-visa, mobile crisis management, and social crowd-funding powered micro-financing.

DIgITAL AID ASIAApril 24th, 2013@ zuma Restaurant, Bangkok

Digital Aid has a mission to help developing tourism regions across Asia to learn how to leverage emerging technology and digital media for capacity building to develop tourism in a responsible way.

The Digital Aid Asia Forum will drive awareness on how technology can be an enabler for capacity building and responsible tourism development. However on the other hand, Digital Aid goes grass roots by holding boot camps in developing tourism regions. These workshops are designed around a proprietary 12-point plan that is delivered to these tourism communities. Past boot camps were held in Cambodia, Laos, Bhutan, Myanmar, and Thailand. This is an initiative that is supported by PATA and MTCO, as well as the respective governmental tourism administrations.

BLOggeR MATCH-uPJune 10th, 2013

@ lebua Hotel State Tower

In the age of citizen journalism, it becomes more and more challenging for companies to find and connect with digital

influencers, from bloggers, micro-bloggers, and social network connectors. Not only do many of these influencers under cover, but

can have a huge following, but also the rules of engagement are vastly different from dealing with traditional media.

The Blogger Match-Up is a unique exchange to meet influential citizen journalists, connect with them, and leverage their following by engaging them with exhibiting travel products and services, including hotels, destinations, airlines, restaurants, tours, shopping, and more. The Blogger Match-Up also educates on how to engage with these influential bloggers, in order to avoid unexpected surprises.

CHInA BOOT CAMPApril 23rd and June 12th, 2013

@ Pullman Hotel G (Apr 23rd), @ lebua Hotel State Tower (Jun 12th)

The Chinese Middle Class is already larger than the entire population of the United States. Chinese demand for international

travel is still young. But it is expected to grow by 17% annually over the next decade, driven by rising incomes and aspirations. International travel from China would become a major source of

growth for providers in the destination countries.In an action-packed a day session, the China Travel Social

Media Boot Camp will help companies understand how to reach and connect with “the new Chinese tourist” and affluent consumers, by leveraging the complex social media landscape in China.

THe LAST BYTeJune 11th, 2013 (Sponsored by Travel Daily News Asia Pacific)

The DIA Awards, Blogger Match-Up, China Boot Camp, and Speak-Out Asia are over…. but we are not done yet. We have one last “Byte” and invite everybody to the DIA Closing Party at a surprise venue.

After days of inspiration, innovation, and engagement, get amazed by stunning views over Thailand’s capital while mingling with old and new friends.

DIgITAL InnOVATIOn CHALLengeMarch 5th - June 6th, 2013

The Digital Innovation Challenge, which is open in two categories, Students and Professionals, is a unique opportunity to showcase your applied digital innovation.

For a chance to gain free access to Speak-Out Asia and the Digital Innovation Awards, participants are evaluated on the most innovative ways to promote Speak-Out Asia and the Digital Innovation Asia Awards by leveraging social media, content, and technologies. A panel made up of members of the Digital Innovation Asia Council will evaluate the most creative and the most viral campaigns, and the respective winners are invited to “Speak-Out“to present their work to this powerful audience.

Email: info@digitalinnovationasia.comWebsite: www.DigitalInnovationAsia.comFacebook: facebook.com/DIAsiaTourismTwitter: @DIAsiaTourismInstagram: DIAsiaTourismLinkedIn: http://linkd.in/ZPKhpB

Get your ticket at EventBrite:http://diasiatourism.eventbrite.comDownload more infomation on Slideshare:http://www.slideshare.net/DIAsiatourism

CONTACT US

ZUMA RESTAURANTis the venue for the Digital Aid Asia

PULLMAN HOTEL Gis the venue for China Boot Camp & DIA Pop-up party

LEBUA AT STATE TOwERis the venue for Speak-Out Asia and Blogger Match-Up

BED SUPPERCLUBis the venue for the DIA Awards and VIP Reception