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The Light of
Darkness
Disaster & social Innovation in Thailand
‘lumen naturae”
old belief about the inner light
hidden within the dark earth
and all its beings
i.e. the light coming
from the ground itself..
Not from the sky (^_^)
In disaster, people look
for the light from else where….
government,
international organizations, big
organizations, etc..
people forgets to look at their
own light, their inner
SPARKS
worst flood in 80 years
6 million+ people affected
top-down management
paralysis
in darkness… we shine
100,000+ volunteers mobilized
for flood reliefs
Triggered by Facebook-page
“SiamArsa” with 15,000+ fans
run by 2 persons working
remotely for 3 months
400,000+ baht (10K USD) a day donation
raised by innovative group of
young Thais and exchange
students doing
“Wash-the-tide”
Crisis
response
know-how
animations
2M+ views
on Youtube
TV Broadcast
Biggest cause of death was electrocution,
so professors team up with students to
produce thousands of “FloodDUCK”
DESIGN FOR DISASTER
OPEN-DATA
MILLION SPARKS Infinite light
Yet, unconnected.. Space for Social Innovation Networking