Dextra Media V2

Copyright Dextra Media 2009

Your right hand in digital production

Fernando de la TorreBusiness Development

(617) 997 [email protected]


A digital production company focused on Adobe Flash and other Adobe technologies.

We support for agencies with pixel-perfect productions delivered on time and budget.

We can be a seamless extension of your team – or a full production shop behind the scenes.

Dextra Media


1. Assessment:On-site involvement of Dextra Media and the

Agency to discover opportunity areas and companies’ fit.

2. Engagement:Project definition, scope and required

milestones.

3. Drafting:Prototype development iteration and selection

of final version

4. Production:Project completion or revision of defined

milestones

Typical Project


Video link:http://

www.youtube.com/watch?v=XXn82In0YJ4

(Chris: The link is temporary. For the presentation I’ll have the video at high resolution. The video only shows steps 3 and 4)

Typical project sample

http://www.youtube.com/watch?v=XXn82In0YJ4




Step 1: Assessment:

Step 2: Engagement:

How we operate?

Operational analysis

NDA and Letter of intent

Opportunity areas

Jointlyassessmen

t

Define scope and deadlines


Step 3: Drafting

How we operate?

Agency

Dextra MediaProject leader

Production team

Revision &

feedback

Draft Approv

al

Input materia

l

drafting

proposal

Control

Material revision, Q&A*

changes

Track change

s

Internal Q control

Team NDA

* With Adobe ConnectNow


Step 4: Full production

How we operate?

Agency

Dextra MediaProject leader

Production team

Revision &

feedback

Project release

Approved draft

Full productio

n

Internal delivery

Control

adjustments

Track changes

Internal Q control


How many people and what can they do:Current workforce: 30 people

18 designers2 After Effects Motion Designers10 Flash Senior DesignersAll with Photoshop, Illustrator, and Junior flash skills

12 programmers2 Flex 3.05 .Net & Javascript3 ActionScript 2.0 & 3.02 database administrators

Resources


More than ten years in businessProduction center in central MexicoLocal presence (San Francisco, CA)Remote real-time collaboration (similar

time zone)Culturally compatibleStrong IP protection (NAFTA treaty)Scalable talent pool

Reliable production center


Your right hand in digital production

Creative ways to better serve your clients.

Fernando de la Torre

(617) 997 [email protected]


Fernando de la Torre

Backup Slides


Cost is one of three factors (anchors) influencing the final outcome of a project

Pricing

Features

Hourly rate Time to market


Value cycle

Idea

Sketch/ draft

Prototype

Production

Maintenance


What can we do for you?

Project size

Project velocity

Revenue CostsAsset

utilization

Profit

Overtime

Labor costs

Operating overhead

Equipment cost

Value to customer

Time to customer

Time to market

Productivity

Knowledge mgmt.

Intellectual property

Leverage human cap.


The human resource factor

creative

skills

MotionDesigner

Interfacedeveloper Designer


Case 1:Microsite Banners

Digital SignageOnline Trivia

Input:Illustrator

poster


Case 2:

Input:Corporate

image

Website Live broadcast widget

Wallpapers, screensaver and other props:


Current talent pool: 18 graphic and motion designers12 programmers

Scalable talent pool: 12 universities in the area, 6 of them offering art, design and marketing programs5 of them offering computer science engineering

Located in Morelia (central Mexico)Culturally compatibleStrong IP protection (NAFTA treaty)No-hassle visas for on-site collaboration (NAFTA

treaty)

Production center


From Organic.com>CareersLooking for a Senior Motion designer:1yr salary + overhead + hiring cost +

healthcare ≈ $130kOne year working 8hr per day at 80% capacity

= 1600hrsCost per hr approx $80per hr

Whereas:External motion designer meeting the desired

requirementsNo cost for idle time

Is it really cost effective?


Where is Morelia?

Geographic location

Mexico City

-1.5 million inhabitants-4hr flight to SFO or SJC-GMT – 6:00-200mi from Mexico City-12 Universities in the areaMORELIA


Delivery Model

Agency

Project leader

Production team

Brief

review

Proposal

delivery delivery

Review

Production

feedback

Approval


DesignExpertise with major design

web and animation software (Adobe Solution Partners)FlashPhotoshop IllustratorAfter EffectsPremiereFireworksDreamweaverEncore

Maya 3D animation

Programming support for complex solutionsActionscript 2 & 3FlexAdobe Air .NetMySQLAJAXCSS / XHTML

Technical abilities

Programming


For agencies looking for partners to reach Latin-American markets, from Mexico to Argentina.

Dextra Media is a branch of a full service marketing agency with 10-year experience in Central and South America

Reaching South American markets